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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Facebook CAO David Spillane Sells More Than Half Of His Stock

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The big names at the top of Facebook’s corporate ladder are starting to cash in their shares. TechCrunch reported Friday that Chief Accounting Officer David Spillane sold 256,000 of his 416,000 shares. Spillane made a profit of roughly $5.376 million. Chief Operating Officer Sheryl Sandberg and General Counsel Theodore Ullyot also sold some of his Facebook shares.

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Uncle Sam, California Benefit From Facebook Employees’ Stock Windfall

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On Monday, rank-and-file Facebook employees will be able to sell their stock, which officially came to fruition Thursday. Collectively, the roughly 225 million shares are worth about $5.2 billion, based on Wednesday’s closing price of $23.23 apiece. But it’s not just Facebook employees who are excited for a potential sell-off — the federal and California governments stand to profit from this, as well.

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Mark Zuckerberg Discusses Mobile, IPO, Search, And Facebook’s Future

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Facebook is the world’s most social platform, but the man who started it all hasn’t spoken much recently. At TechCrunch’s Disrupt SF event in San Francisco Tuesday, Facebook CEO and Co-Founder Mark Zuckerberg — dressed in a grey shirt, jeans, and tennis shoes — kept a happy tone as he discussed his company’s focus on mobile, the brain drain, its initial public offering, search, and his vision for the future. This was Zuckerberg’s first public address since Facebook’s IPO in May.

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