Storefronts - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Fri, 17 May 2013 23:00:31 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Ecwid: Facebook Storefronts Stay The Course In 1Q Facebook commerce provider Ecwid reported continued momentum for small and midsized retailers using its storefronts on the social network, saying that orders rose 37 percent in the first quarter versus the year-earlier period, while sales jumped 26 percent during the same period.

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]]> David Cohen http://allfacebook.com/ecwid-1q_b116394#disqus_thread http://allfacebook.com/ecwid-1q_b116394 http://allfacebook.com/?p=116394 Wed, 01 May 2013 15:04:19 +0000 Facebook Commerce Solution CropUp Pops Up In Public Beta The social-commerce marketplace on Facebook and other social networks got a bit more crowded with Tuesday’s announcement that CropUp launched its solution in public beta.

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]]> David Cohen http://allfacebook.com/cropup-public-beta_b112159#disqus_thread http://allfacebook.com/cropup-public-beta_b112159 http://allfacebook.com/?p=112159 Tue, 05 Mar 2013 14:04:25 +0000 Ecwid: Facebook Storefronts Did Booming Business During 4Q Facebook commerce provider Ecwid reported robust growth in sales at its stores on the social network during the fourth quarter, with sales for the period up 267 percent compared with the fourth quarter of 2011 and up 65 percent versus the third quarter of 2012.

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]]> David Cohen http://allfacebook.com/ecwid-4q-2012_b111553#disqus_thread http://allfacebook.com/ecwid-4q-2012_b111553 http://allfacebook.com/?p=111553 Tue, 26 Feb 2013 10:16:47 +0000 Ecwid Touts Facebook Storefront Holiday Shopping Success Of Small, Midsized Businesses Facebook commerce provider Ecwid has a client base made up of mostly small and midsized businesses, so it came as no surprise that Ecwid touted the Black Friday and Cyber Monday Facebook success of those types of businesses.

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]]> David Cohen http://allfacebook.com/ecwid-black-friday-cyber-monday_b105851#disqus_thread http://allfacebook.com/ecwid-black-friday-cyber-monday_b105851 http://allfacebook.com/?p=105851 Fri, 30 Nov 2012 15:27:04 +0000 Facebook Commerce Platform Payvment Brings Lish.com Out Of Beta, Adds Branded Storefronts Social commerce platform Payvment announced Thursday that its Lish.com product discovery destination, which launched in beta in August, is now open to the public, complete with a new feature for its clients on the retail side: branded seller storefronts.

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]]> David Cohen http://allfacebook.com/payvment-lish-com-out-of-beta-branded-seller-storefronts_b101857#disqus_thread http://allfacebook.com/payvment-lish-com-out-of-beta-branded-seller-storefronts_b101857 http://allfacebook.com/?p=101857 Thu, 11 Oct 2012 10:26:05 +0000 REPORT: Facebook Storefronts Still Thrive For Small, Midsized Businesses Are Facebook storefronts in danger of going the way of the cassette tape and the Beta VCR? Not so fast, according to Facebook commerce provider Ecwid.

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]]> David Cohen http://allfacebook.com/ecwid_b84555#disqus_thread http://allfacebook.com/ecwid_b84555 http://www.allfacebook.com/?p=84555 Thu, 05 Apr 2012 11:30:38 +0000 Gap, Nordstrom, J.C. Penny, Gamestop Close Facebook Storefronts Four major retailers have closed their storefronts on Facebook over the past year.

Bloomberg said the Gap, J.C. Penny, Nordstrom and Gamestop all opened and closed stores on Facebook because fans haven’t bought anything.

Fans of these brands have preferred shopping on the retailers’ websites over doing so on Facebook, where people prefer to share wishlists and discuss purchases rather than buy anything on the site.

That made it impossible to recoup a return on investment in the tab software providing storefront capabilities.

Forrester Research Analyst Sucharita Mulpuru told Bloomberg:

There was a lot of anticipation that Facebook would turn into a new destination, a store, a place where people would shop. But it was like trying to sell stuff to people while they’re hanging out with their friends at the bar.

Facebook would not comment on the matter when we asked.

A spokesperson for the Gap told Bloomberg that the retailer would continue to evaluate whether to reinstate Facebook commerce in the future.

Marketers refrain that social commerce may reach $5 billion by 2015, but perhaps the push for Facebook commerce is too much, too soon.

Consumer resistance to shopping on the social network reminds us of how people felt about shopping on the Internet back in the early-to mid-1990s.

Once they became more comfortable with the technology and more confident about the security, people began buying things on the web. The same pattern might occur with Facebook commerce.

That leaves the folks peddling Facebook commerce software with the task of helping educate people about how social shopping works and why it’s safe.

One of the sources Bloomberg quoted, Wade Gerten, chief executive officer of 8th Bridge, responded to the article in a Forbes post, saying:

The best way to monetize social media is to empower people to promote products to their friends not for brands to spam you on Facebook. Online shopping experiences are better when they’re social.

Readers, what strategies do you think Facebook storefronts ought to use to entice people to buy things on the social network?

Image courtesy of Shutterstock.

New Career Opportunities Daily: The best jobs in media.

]]> Jackie Cohen http://allfacebook.com/facebook-commerce-exit_b78453#disqus_thread http://allfacebook.com/facebook-commerce-exit_b78453 http://www.allfacebook.com/?p=78453 Fri, 17 Feb 2012 19:28:12 +0000 Zibaba Combines Facebook Retailing And Ad Serving The latest take on Facebook retailing comes from Tel Aviv, Israel-based Zibaba, which introduces its f-Commerce Ads Direct solution today.

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]]> David Cohen http://allfacebook.com/facebook-retailing-ads_b66189#disqus_thread http://allfacebook.com/facebook-retailing-ads_b66189 http://www.allfacebook.com/?p=66189 Wed, 09 Nov 2011 09:00:22 +0000 Sociable Labs Promises ROI On Facebook Commerce Return on investment in social commerce? What vendor doesn’t promise that? Well, ROI guides Sociable Labs’ new Facebook Connect-driven product that debuts today.

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]]> David Cohen http://allfacebook.com/facebook-roi_b63731#disqus_thread http://allfacebook.com/facebook-roi_b63731 http://www.allfacebook.com/?p=63731 Wed, 26 Oct 2011 08:30:57 +0000 Facebook Storefront Builder Moonfruit Starts Fast One of the newest players in the Facebook storefront game reported a red-hot first two days.

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]]> David Cohen http://allfacebook.com/facebook-storefront-builder-moonfruit-starts-fast_b64404#disqus_thread http://allfacebook.com/facebook-storefront-builder-moonfruit-starts-fast_b64404 http://www.allfacebook.com/?p=64404 Tue, 25 Oct 2011 19:29:31 +0000