Ad agencies continued to heavily favor Facebook when asked which social networks they would use in campaigns for their clients, with 85.1 percent tapping Facebook, nearly double the percentage achieved by second-place finisher YouTube, according to Strata.
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Facebook continued to dominate the social media advertising sector in the fourth quarter, according to Strata, with 89 percent of agencies planning to incorporate the social network into their clients’ campaigns, unchanged from the third quarter.
It is still too early to tell what affect the launch of Facebook’s Open Graph will have on social media advertising, according to 64 percent of ad agency respondents to the latest quarterly survey by Strata.
Advertising on Facebook continues to beat back challenges from other social networking sites.
