STRATA - AllFacebook

Report: Facebook Still Dominates Ad Agencies’ Social Media Plans

David Cohen — Thu, 10 May 2012 12:10:30 +0000

Ad agencies continued to heavily favor Facebook when asked which social networks they would use in campaigns for their clients, with 85.1 percent tapping Facebook, nearly double the percentage achieved by second-place finisher YouTube, according to Strata.

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89 Percent Of Ad Agencies Used Facebook In Q4

David Cohen — Fri, 03 Feb 2012 12:45:40 +0000

Facebook continued to dominate the social media advertising sector in the fourth quarter,with 89 percent of agencies planning to incorporate the social network into their clients’ campaigns, unchanged from the third quarter.

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89% Of Ad Agencies Use Facebook In Campaigns: Survey

David Cohen — Thu, 20 Oct 2011 15:04:40 +0000

While 89 percent of advertising agencies plan to use Facebook in their campaigns, 64 percent believe it’s still too early to tell how the launch of Facebook’s Open Graph will affect social media ads.

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REPORT: 81% Of Social Advertisers Tapped Facebook

David Cohen — Thu, 28 Jul 2011 15:52:58 +0000

Advertising on Facebook continues to beat back challenges from other social networking sites.

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