It sometimes seems as if Super Bowl ads draw more attention than the big game itself, but Ampush, a Facebook Strategic Preferred Marketing Developer, shared some statistics which show that advertising on the social network may actually be more beneficial to brands than shelling out some $4 million for 30-second spots during the telecast.
Strategic Preferred Marketing Developers
Former Facebook Vice President of Global Marketing Solutions, U.S. Tom Arrix, who left the social network last July, will help advise one of its Strategic Preferred Marketing Developers, as he was named to the board at Ampush.
A Facebook Strategic Preferred Marketing Developer has a new president Thursday, as social advertising and optimization provider Adaptly announced that former The Daily Mail Online Chief Marketing Officer Sean O’Neal will assume the role.
A Facebook Strategic Preferred Marketing Developer became the latest company to weigh in on Facebook’s advertising performance prior to its third-quarter earnings call Wednesday, as Spruce Media released its latest State of Facebook Advertising report.
Global social marketing platform Kenshoo Social compared the performance of its Facebook advertising clients in the third quarter of 2013 with the second quarter, encompassing more than 85 billion ad impressions, and it found improvement across the board.
Facebook social marketing platform Nanigans Thursday announced the launch of a value-added reseller program, and its three launch partners are integrated digital marketing firm AMP Agency, data-driven digital agency Merkle, and real-time media-trading desk Varick Media Management.
Spruce Media, a Facebook Strategic Preferred Marketing Developer, offered its take on the state of Facebook advertising in the second quarter of 2013 prior to the social network’s earnings call later Wednesday afternoon.