The social landscape is undergoing near-constant change, and with that, so must a brand’s strategy. As 2014 closes, marketers are prepping for the upcoming year by strategizing ways to leverage opportunities and overcome challenges. The way in which audiences are consuming content is rapidly evolving and it’s up to brands to make sure that their Facebook strategy is congruent with those habits, ensuring success and growth for 2015. Here are my predictions for the social media network.
Do you think you’ve got your Facebook page covered? Think again. There are myriad things to check and consider when you’re managing your Facebook page. Luckily, ShortStack came out with a nice infographic showing ways that page administrators can evaluate their pages.
What are the biggest mistakes people are making in Facebook marketing right now?
We sometimes forget people were social before social media came along; thinking of relationships as independent of technology can strengthen your business strategy. With that in mind, here’s how to achieve three key marketing objectives.