Want to get people to like, share, comment, repost and talk about what you post on your page? Post a picture. Panelists at the “Facebook Places: Deals and Store-Level Marketing,” discussion at the AllFacebook Marketing Conference Thursday in San Francisco agreed that photos and personal engagement with fans usually leads to success.
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Maintaining a presence on Facebook has become a necessity for marketers, rather than an optional or extra activity. And the importance of the social network for brands has led to a flood of companies that develop Facebook brand pages.