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Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

STUDY: Can Facebook Likes Show How Fit Or Obese You Are?

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If you tend to like exercise- and activity-based Facebook pages, are you in shape? Conversely, do all of those likes of TV shows paint the picture of someone more obese? That’s what some researchers from Harvard University, Boston Children’s Hospital, and San Diego State University wanted to figure out. They took geographic data of Facebook likes, comparing them to obesity levels, finding that areas where more people liked TV shows on Facebook also tended to be areas with higher obesity rates.

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Visualizing Facebook’s Social Graph

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It’s probably not surprising that when Facebook users are 21, most of their friends are also in that same age bracket. It’s also not a shocker to say that men talk about sports on Facebook more than women. But how do trends change over time? Do 30-year-olds tend to talk about health more than new high-school graduates? A highly visual set of data from Wolfram Alpha brings Facebook’s social graph to life, showing how people connect and relate to each other on the social network.

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STUDY: Looking At Old Facebook Posts Makes You Feel Happier

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Taking a trip down memory lane on Facebook may actually have some positive benefits. When users look back at great times with friends and party photos from college, they may notice themselves smiling a little more. That’s not by accident, according to a study by University of Portsmouth researchers, who discovered that looking back at old Facebook photos promotes positive reminiscing and a self-soothing feeling.

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STUDY: How Do Facebook Friends Affect The Job Hunt?

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Facebook is increasingly being used as a job search tool, both for employers and applicants. But it’s much more than that. Facebook users announce employment changes, chat with friends about openings, and seek out new opportunities with close friends and acquaintances. But how do these relationships on Facebook affect not only the likelihood of finding jobs, but job-seekers’ moods during the hunt? Facebook recently partnered with a Carnegie Mellon University researcher to find out.

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Does Facebook Usage Lead To Obesity And Credit Card Debt?

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Many times, when users are checking Facebook or surfing the Internet, they’ve also got a snack handy. But does Facebook make you more likely to be an unhealthy eater? A study that will appear in the June 2013 Journal of Consumer Research shows that while Facebook can boost self-esteem, it can also lower self-control at the same time, leading to dangerous behaviors such as binge eating.

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