How effective is Facebook’s Audience Network? A new study by Fiksu looked at the Audience Network performance of eight of its clients, finding that Audience Network ads outperformed News Feed and display in key areas such as average revenue per user and conversion rate.
If you tend to like exercise- and activity-based Facebook pages, are you in shape? Conversely, do all of those likes of TV shows paint the picture of someone more obese? That’s what some researchers from Harvard University, Boston Children’s Hospital, and San Diego State University wanted to figure out. They took geographic data of Facebook likes, comparing them to obesity levels, finding that areas where more people liked TV shows on Facebook also tended to be areas with higher obesity rates.
Facebook is handily winning the battle of social networks in south Asia. According to a new study by Jana, Facebook is the social network of choice in Bangladesh, India, Indonesia, Pakistan, the Philippines, and Vietnam, toppling Twitter, Google Plus, and Zing. In nearly every country, more than 70 percent of respondents said they use Facebook more than any other social media site.
It’s probably not surprising that when Facebook users are 21, most of their friends are also in that same age bracket. It’s also not a shocker to say that men talk about sports on Facebook more than women. But how do trends change over time? Do 30-year-olds tend to talk about health more than new high-school graduates? A highly visual set of data from Wolfram Alpha brings Facebook’s social graph to life, showing how people connect and relate to each other on the social network.
We know that Facebook has roughly 618 million mobile users, but how are they interacting with the social network from their smartphones? A comprehensive study by Facebook and IDC shows that most users on mobile check their News Feeds frequently. Several users copped to checking Facebook from their phones at the movies and while they’re at the gym.
Taking a trip down memory lane on Facebook may actually have some positive benefits. When users look back at great times with friends and party photos from college, they may notice themselves smiling a little more. That’s not by accident, according to a study by University of Portsmouth researchers, who discovered that looking back at old Facebook photos promotes positive reminiscing and a self-soothing feeling.
Facebook is increasingly being used as a job search tool, both for employers and applicants. But it’s much more than that. Facebook users announce employment changes, chat with friends about openings, and seek out new opportunities with close friends and acquaintances. But how do these relationships on Facebook affect not only the likelihood of finding jobs, but job-seekers’ moods during the hunt? Facebook recently partnered with a Carnegie Mellon University researcher to find out.
Facebook may have some negative effects on our mental well-being, but can posting status updates regularly make a person feel less lonely and more connected to the world? Researchers studied a small group of University of Arizona students, seeing how Facebook affected their moods, and finding that those who posted more frequently didn’t feel as lonely.
Many times, when users are checking Facebook or surfing the Internet, they’ve also got a snack handy. But does Facebook make you more likely to be an unhealthy eater? A study that will appear in the June 2013 Journal of Consumer Research shows that while Facebook can boost self-esteem, it can also lower self-control at the same time, leading to dangerous behaviors such as binge eating.