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STUDY: Can Facebook Likes Show How Fit Or Obese You Are?

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If you tend to like exercise- and activity-based Facebook pages, are you in shape? Conversely, do all of those likes of TV shows paint the picture of someone more obese? That’s what some researchers from Harvard University, Boston Children’s Hospital, and San Diego State University wanted to figure out. They took geographic data of Facebook likes, comparing them to obesity levels, finding that areas where more people liked TV shows on Facebook also tended to be areas with higher obesity rates.

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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Visualizing Facebook’s Social Graph

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It’s probably not surprising that when Facebook users are 21, most of their friends are also in that same age bracket. It’s also not a shocker to say that men talk about sports on Facebook more than women. But how do trends change over time? Do 30-year-olds tend to talk about health more than new high-school graduates? A highly visual set of data from Wolfram Alpha brings Facebook’s social graph to life, showing how people connect and relate to each other on the social network.

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STUDY: Looking At Old Facebook Posts Makes You Feel Happier

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Taking a trip down memory lane on Facebook may actually have some positive benefits. When users look back at great times with friends and party photos from college, they may notice themselves smiling a little more. That’s not by accident, according to a study by University of Portsmouth researchers, who discovered that looking back at old Facebook photos promotes positive reminiscing and a self-soothing feeling.

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STUDY: How Do Facebook Friends Affect The Job Hunt?

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Facebook is increasingly being used as a job search tool, both for employers and applicants. But it’s much more than that. Facebook users announce employment changes, chat with friends about openings, and seek out new opportunities with close friends and acquaintances. But how do these relationships on Facebook affect not only the likelihood of finding jobs, but job-seekers’ moods during the hunt? Facebook recently partnered with a Carnegie Mellon University researcher to find out.

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Does Facebook Usage Lead To Obesity And Credit Card Debt?

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Many times, when users are checking Facebook or surfing the Internet, they’ve also got a snack handy. But does Facebook make you more likely to be an unhealthy eater? A study that will appear in the June 2013 Journal of Consumer Research shows that while Facebook can boost self-esteem, it can also lower self-control at the same time, leading to dangerous behaviors such as binge eating.

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Study: Customers Still Prefer Company Websites To Facebook Pages

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In 2011, U.S. marketers spent more than $3 million on Facebook brand pages. What are they getting for that money? Research from social marketing firm Get Satisfaction and analyst Incyte Group shows that despite the heavy investment on Facebook, consumers still visit a companies’ websites more often, and would rather be introduced to a company through friends, not ads.

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