Facebook has persuasive powers, but can the social network curtail bad behaviors such as smoking? That’s what researchers want to find out. A study in the most recent issue of Science magazine tries to figure out whether or not Facebook has the kind of power to help people change for the better.
Just how much influence does Facebook wield over the Web? According to a study by Zyxt Labs, a lot. The Seattle-based lab studied roughly 1.3 billion URLs via Common Crawl and found that 22 percent of them reference Facebook.
It’s apparent that Facebook has changed the way people share information, and not just baby photos and event announcements. According to a study in the United Kingdom by the Reuters Institute, the social network is responsible for 55 percent of the country’s news sharing, beating out email and Twitter.
The teenage demographic has been one of the hardest to figure out in terms of how they interact with Facebook and other social media sites. A comprehensive study by Common Sense Media shows that 68 percent of teens polled said that Facebook is their main social networking site. Interestingly enough, 36 percent wished they could go back to a time before Facebook.
Companies that have an active presence on Facebook are faced with a common dilemma: How can they get their Facebook fans to buy their product? While managing a Facebook campaign for a telecommunications company, Alchemy Social recently studied the link between clicking “like,” and actually visiting a business’ online store.
Unfriending can be a delicate, dramatic task. There are a variety of reasons why people do it: Maybe someone is an oversharer, or an ex-boyfriend or girlfriend, and you’d just feel better off disconnecting. Cambridge University recently published a study showing why people unfriend each other on Facebook.
Who really has the most influence on Facebook: Men or women? Married people or singles? That’s what two New York University scholars wanted to find out. Their study, published in Science Magazine, revealed some interesting data points.
A Facebook analysis studying journalists’ use of the subscribe feature finds that the group have experienced a 320 percent average increase in subscribers since November, 2011.
Advertisements on Facebook get much higher levels of engagement than the average website’s ads do.
Facebook and Yahoo are studying the social network to test the theory that we are all connected through six degrees of separation.