Brands on Facebook striving for engagement would be wise to heed the power of videos, as a recent study by Shareaholic found that post-click engagement with Facebook posts trailed far behind the results delivered by YouTube, and also lagged behind Google Plus, LinkedIn, and Twitter.
Marketing cloud technology provider Unified Tuesday announced a host of upgrades to its Social Operating Platform, as well as the addition of PC manufacturer and new Motorola parent Lenovo as its 500th customer.
Facebook saw its referral traffic to a group of more than 200,000 websites with over 250 million monthly unique visitors rise 48.85 during the fourth quarter of 2013 when compared with the third quarter, for an increase of 5.07 percentage reports, according to the latest figures from Shareaholic.
Facebook’s trademark color has always been (and will likely always be) blue. However, on Friday, the social network will turn select national pages purple as it joins Tumblr and Yahoo in support of gay youth on Spirit Day.
The ever-present Facebook like button has seen growth of 34 percent since February in terms of being published to external websites. One would think that 34 percent is a fairly solid growth rate, but it placed Facebook behind Google Plus, AddThis, Twitter, StumbleUpon, and LinkedIn. And all of those social networks were dwarfed by the performance of the Pin This button from Pinterest, which saw growth skyrocket by 637 percent.
Facebook knows how to Facebook. That was the shocking result of a study by Expion that examined how eight social networks — Facebook, Pinterest, Instagram, StumbleUpon, LinkedIn, Tumblr, Foursquare, and Twitter — engaged with their Facebook fans from Jan. 1 through July 31.
Facebook Preferred Marketing Developer Unified Wednesday announced the rollout of what it said will be quarterly updates to its Social Operating Platform, highlighted by its Amplet suite of applications.