Maybe Co-Founder and CEO Mark Zuckerberg’s comparison of News Feed to a personalized newspaper wasn’t too far off. According to the Pew Research Center’s State of the News Media 2013 report, Facebook is a key way that news outlets such as The Huffington Post, The Daily Mail, and Yahoo reach their readers. The report notes that major U.S. news sites get an average of 9 percent of their traffic from Facebook, compared with 4 percent when measured 15 months ago.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
In an effort to quell user confusion, Facebook’s service that allows users to see updates from other users who they are not friends with will now be referred to as “follow,” rather than “subscribe.”
Facebook users can currently subscribe to other users, as a way to read status updates but not enter into an invasive Facebook connection (Mark Zuckerberg has this setup). Now, Facebook is testing the subscribe feature for pages. But what would that do to likes?
Facebook users who have enabled the subscribe feature on their profiles now have a way to see if they are on any interest lists, as the social network added a subscribers via lists link under its subscribers tab.
The pool of Facebook analytics providers just had a little more water displaced from it, as Polygraph Media took the plunge with its Polygraph Reports offering.
Today’s Internet serves many functions, operating as a public forum for self-expression, an intimate support group among friends, and even a platform for professional development. As your use of social networks such as Facebook grows in the professional context, the key is to not succumb to censoring yourself. Your peers, bosses, or prospective employers may deem it appropriate to tailor your online voice to a more conservative public, but won’t your friends wonder why you got so lame all of a sudden? Filter your audience instead.
Newt Gingrich upgraded his Facebook profile to timeline, the first of the Republican candidates to make this move.
Although no one can agree on exactly when this started showing up on Facebook, pop-up windows appear when users hover over the names of friends, pages and places in their news feeds.
About an hour after we first posted about how U.S. media analyst Jim Romenesko questioned the quality of his subscribers on the social network, Facebook’s Journalist Program Manager Vadim Lavrusik showed us all how to ask a better question.
A Facebook analysis studying journalists’ use of the subscribe feature finds that the group have experienced a 320 percent average increase in subscribers since November, 2011.
