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Mediabistro Course

Optimize Your Social Media Metrics

Social Media MetricsStarting May 22,  this class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your media activity and make sense of the data you collect. You'll learn how to sift through web analytics, Facebook insights, and Twitter mentions in order to develop a strategy to measure results. Register today!

Don’t Self-Censor On Facebook: Audience Filter

CoffeeFilter

Today’s Internet serves many functions, operating as a public forum for self-expression, an intimate support group among friends, and even a platform for professional development. As your use of social networks such as Facebook grows in the professional context, the key is to not succumb to censoring yourself. Your peers, bosses, or prospective employers may deem it appropriate to tailor your online voice to a more conservative public, but won’t your friends wonder why you got so lame all of a sudden? Filter your audience instead.

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