The National Football League’s New York Giants and New York Jets may share MetLife Stadium in East Rutherford, N.J., but there is no love lost between the co-tenants or their fans. As the teams prepare to kick off their annual preseason battle Saturday night, the Facebook Data Science Team examined how the two squads and their supporters match up on the social network.
Two of the most popular topics in 2012 were the Summer Olympic Games in London and the U.S. presidential election. People on Facebook talked about both quite a bit, so it’s not shocking that U.S. swimmer Michael Phelps’ biggest sponsor (Subway) and Fox News were among the most popular Facebook pages of 2012, according to a study by the Track Social Blog.
Subway has a pretty tasty deal with CityVille players. Those who play the popular Facebook game can build a Subway restaurant into their city, in return, Subway gives the player a coupon to be redeemed in-store. When the coupon is used, the player then gets a code for CityVille bonuses. An expert panel discussed this and other ways that brands can build loyalty with fans through Facebook in one of the final events of the AllFacebook Marketing Conference in New York.
Believing a gift card Facebook offer for Starbucks that seems too good to be true could land users in hot water. Dennis Yu, founder of BlitzLocal, tipped us off to this latest scam making the rounds on Facebook: offers from a shady page called Discounts (which appears to have been taken down already). Users who clicked on the offer for coupons from Starbucks and McDonald’s, among other brands, entered their email addresses, supposedly to receive loads of free goodies, but instead got hacked.
Users of Facebook and other social networks were thirsty for Coca-Cola in August, as the beverage giant sat atop the growth list for the Optim.al Index for the month, along with pulling in the most likes for the month.
Smaller chain restaurants may not be able to compete with major chains in terms of volume, but they do have a vital way of bringing in business and keeping customers happy: Facebook. A story in Nation’s Restaurant News illustrates how restaurants are reaching out to customers through social media.
When the Internet’s wide collection of pranksters decides to get together, it can be a nightmare for Facebook page administrators. Whoever runs Subway’s Facebook page is certainly earning their paycheck this week, as the page was bombarded Wednesday with animated pornographic images featuring the company’s logo and sandwiches.
We’ve established that restaurants and other food-based businesses can boost engagement by posting delicious photos on Facebook. Several pages do this, but who does it best? The recently released Unmetric Fast Food Report shows that Burger King and McDonald’s excel on Facebook.
Still trying to figure out how to make your company’s page shine with timeline? Maybe you’re not getting the click-through rates you were hoping for with your Facebook ads. Buddy Media, which provides social business solutions, has you covered. The company recently released some tips and guidelines for greater success marketing through Facebook.