Although Facebook’s stock value has recovered from its initial downfall to about $25 per share, one analyst sees another dip coming, largely because of the prevalence of advertising on the site. Richard Greenfield, a media and entertainment analyst for BTIG Partners, told CNBC that he is not confident about Facebook’s future on Wall Street, noting that advertising on the social network looks more like spam.
Friends of fans are a valuable group for many businesses on Facebook, and also the ones who see loads of advertising daily through sponsored stories, suggested posts, and promoted posts. While users are sometimes introduced to pages they end up liking, many times, posts from pages they haven’t connected with end up being unwanted messages. Social media expert Jon Loomer, in recent blog posts, explained how users aren’t shy about voicing their opinion and wrote about how brands can advertise to potential fans without aggravating them.
Facebook appears to be testing yet another type of ad unit: Suggested posts, which are showing up in both the desktop and mobile news feeds of some users of the social network, as reported by sister blog Inside Facebook.