Facebook-owned photo sharing network Instagram is starting to become more widely adopted by marketers looking for ways to connect with mobile users. But Instagram is a much different animal than Facebook or Twitter. As SumAll CEO Dane Atkinson discussed with AllFacebook, the visual nature of Instagram requires a different marketing approach.
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The crowded Facebook analytics field welcomed a new entry from data visualization company SumAll, SumAll Social Metrics, which combines transactional, social, and Web traffic in one software-as-a-service environment, on a single dashboard.