Facebook and Instagram demonstrated their Olympic spirit by reaching a deal with NBC Sports Group’s NBC Olympics to bring social elements to content from the 2014 Winter Olympic Games, which will be held in Sochi, Russia, Feb. 7 through 23.
Summer Olympic Games
The graph search friends-based search engine Facebook announced Tuesday can be a valuable source for valuable sources for journalists, and for photos, as well, Journalist Program Manager Vadim Lavrusik wrote in a note on the Facebook + Journalists page.
The Melbourne Cricket Ground was the site of the most check-ins by Facebook users in Australia this year, while boy band One Direction was the most-discussed topic on the social network, and the song listened to most often Down Under via the Spotify application on Facebook was “Skinny Love” by Bon Iver, according to Facebook data released exclusively to Herald Sun parent News Ltd.
We’ve heard from just about everyone else regarding how popular the 2012 Summer Olympic Games were on Facebook, but now it’s time for the social network to dish out its official statistics. The site noted that there were more than 116 million posts and comments related to the Games in London. And athletes collectively added 12.2 million likes to their pages between the opening and closing ceremonies.
Nike wasn’t the only winner among brands on Facebook at the Olympic Games. New statistics from AlchemySocial, an Experian company, show that BP and Samsung were also pretty popular on the social network in that time frame.
If it wasn’t bad enough that Facebook Co-Founder Eduardo Saverin renounced his U.S. citizenship, fellow co-founder and current CEO Mark Zuckerberg was likely rooting for an athlete from Haiti during the men’s triple jump final at the 2012 London Summer Olympic Games Thursday, but Samyr Laine, his freshman roommate at Harvard University, finished 11th out of 12 competitors with a distance of 16.65 meters, well behind the gold medal winner, Christian Taylor of the U.S., and his 17.81 meters.
Our friends at AllFacebook Stats brought up an interesting question when looking at the Facebook country statistics for this month: How much are the 2012 London Summer Olympic Games contributing to the surge in U.K. Facebook users?
Jamaica and German gymnast Marcel Nguyen (pictured) soared at the 2012 Summer Olympic Games in London last week in terms of Facebook likes, according to statistics from social media marketing software provider Wildfire Interactive.
If you’ve seen even just one event of the Summer Olympic Games in London, you’ve probably noticed that these are the most social Olympics ever. A China-based athletic apparel company, Li-Ning, is contributing to this effort. Using social platform UNation, Li-Ning is giving fans an inside pass to London by having them connect with athletes such as American triple-jumper Christian Taylor and Jamaican sprinter Asafa Powell on Facebook and other modes of social media.
Two of America’s most popular athletes are also the most popular 2012 Olympians on Facebook. According to our sister site, AllFacebook Stats, basketball stars Kobe Bryant and LeBron James have the most fans of any athlete competing in the upcoming 2012 London Summer Olympic Games. Who else has a loyal following?