BBC is gearing up for its home country to host the 2012 Summer Olympic Games in London with the launch of a timeline application, currently available only in the U.K., which will feature live-streaming of events.
Summer Olympic Games
GE is tapping the 2012 Summer Olympic Games in London for inspiration with Tuesday’s release of new Facebook application HealthyShare, using current and retired Olympians including Kevin Durant (basketball), Alex Morgan (soccer), Michael Johnson (track, retired), and Summer Sanders (swimming, retired) to motivate users to reach their health goals.
With the 2012 Summer Olympic Games in London set to begin July 27 and run through Aug. 12, Facebook created a portal page, Explore London 2012 on Facebook, which provides links to the Facebook pages of Olympic athletes, teams, and sports.
Advertisers won’t be the only ones asking you to log on and “like” something at the upcoming Summer Olympic Games in London. The Associated Press reports that the “like” symbols that are omnipresent throughout the Internet will be all over the Olympics, as well.
With the 2012 Summer Olympic Games in London set to start July 27 and run through Aug. 12, watch maker Omega and automaker BMW are doing the best jobs at integrating Facebook into their sponsorship campaigns, while 16 of the top 25 sponsors have not tapped the social network at all, according to a real-time scoreboard presented by Sociagility and Acknowledgement.