Jamaica and German gymnast Marcel Nguyen (pictured) soared at the 2012 Summer Olympic Games in London last week in terms of Facebook likes, according to statistics from social media marketing software provider Wildfire Interactive.
People all around the world are going crazy on Facebook for the 2012 Olympic Games in London. Thanks to the wide availability of data, we can see just how crazy. Olympics fans can play games, use applications to gain more information about their favorite athletes, like an Olympian’s Facebook page, or simply mention them in a status update. So what have been the most popular apps and who have been the most popular athletes so far?
Can’t outrun Jamaican sprinter Usain Bolt or defend USA basketball star Kevin Durant? You can still be a part of the 2012 London Olympic Games through NBC and Facebook. The social network and the TV network announced a partnership for the Summer Olympics. People who like the NBC Olympics page on Facebook have access to exclusive content and the Talk Meter, a new data tool.
BBC is gearing up for its home country to host the 2012 Summer Olympic Games in London with the launch of a timeline application, currently available only in the U.K., which will feature live-streaming of events.
GE is tapping the 2012 Summer Olympic Games in London for inspiration with Tuesday’s release of new Facebook application HealthyShare, using current and retired Olympians including Kevin Durant (basketball), Alex Morgan (soccer), Michael Johnson (track, retired), and Summer Sanders (swimming, retired) to motivate users to reach their health goals.
With the 2012 Summer Olympic Games in London set to begin July 27 and run through Aug. 12, Facebook created a portal page, Explore London 2012 on Facebook, which provides links to the Facebook pages of Olympic athletes, teams, and sports.
Advertisers won’t be the only ones asking you to log on and “like” something at the upcoming Summer Olympic Games in London. The Associated Press reports that the “like” symbols that are omnipresent throughout the Internet will be all over the Olympics, as well.
With the 2012 Summer Olympic Games in London set to start July 27 and run through Aug. 12, watch maker Omega and automaker BMW are doing the best jobs at integrating Facebook into their sponsorship campaigns, while 16 of the top 25 sponsors have not tapped the social network at all, according to a real-time scoreboard presented by Sociagility and Acknowledgement.