As the relationship between Facebook and television becomes more intertwined for viewers and users, how can marketers take advantage? 4C, a Facebook Preferred Marketing Developer for ads and insights, released the results of a study of more than 150 brands in five major verticals and more than 800 TV programs on 14 broadcast and cable networks in the U.S., using public anonymized aggregate data from Facebook.
Sunday Night Football
Snacks, beverages, remote control, and Facebook? With week one of the National Football League’s 2013 season in the books, the social network announced that starting with the opening game last Thursday night, some 30 million users created more than 60 million interactions related to the league’s opening week.