The 2014 National Football League season kicked off Thursday night, with the defending Super Bowl champion Seattle Seahawks routing the visiting Green Bay Packers, 36-16. Facebook said the opening game resulted in nearly 15 million interactions (posts, comments and likes) from more than 8.5 million users.
It’s been a busy first quarter for Facebook. From acquisitions to algorithms, there have been more than 10 new announcements in the first three months of the year, causing many brands to feel cold toward the global social site. With spring knocking on the door, here’s a breakdown of the most important changes Facebook has made to help brands flourish.
There were 650,757 posts on Facebook Sunday related to Super Bowl ads, compared with 583,152 tweets, and Budweiser was the most discussed advertiser, while the most engaging advertiser was GoDaddy, according to statistics from social marketing platform Engagor.
The Seattle Seahawks dominated the Denver Broncos in Super Bowl XLVIII Sunday night, 43-8, and four of Facebook’s top five most-buzzed-about moments were also plays by the Seahawks, according to the social network, which added that some 50 million users accounted for more than 185 million Super Bowl-related interactions Sunday.
In the old days, viewers had to wait until Super Bowl Sunday to see Super Bowl ads, but that’s not the case anymore, as social media monitoring and competitive intelligence company Digimind Social has the skinny on which Super Bowl ad campaigns are already catching on.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of Imagine Dragons after performing at the Grammy Awards; as well as the photo atop the post of a sweater selfie by the U.S. Ski Team.
Brands looking to maximize their Facebook advertising efficiency during Super Bowl XLVIII would be wise to consider page post ads, according to a study by social marketing solutions provider SocialCode, which examined trends from Super Bowl XLVII.