It’s year in review time at Facebook, and Pope Francis donned the crown as the most-talked-about person or event globally, while Super Bowl XLVII took home the U.S. trophy, according to data released by the social network Monday.
The San Francisco Bay area is home to Facebook, and it is also home to four professional sports teams that have enjoyed recent success or are on the upswing, so the social network examined which parts of the region were the strongest supporters of Major League Baseball’s Oakland A’s and San Francisco Giants, and the National Football League’s Oakland Raiders and San Francisco 49ers.
Snacks, beverages, remote control, and Facebook? With week one of the National Football League’s 2013 season in the books, the social network announced that starting with the opening game last Thursday night, some 30 million users created more than 60 million interactions related to the league’s opening week.
With the National Football League set to kick off its 2013 season with Thursday night’s visit by the Super Bowl champion Baltimore Ravens to Denver to take on the Broncos, fantasy football players who have not yet joined leagues have another option in the form of Facebook application Unbenchable.
Facebook may have started out as a way for people to connect with their friends, but in the process of becoming the world’s largest social network, it has evolved into the greatest marketing platform on earth. The key to the success of its marketing platform lies within two core elements: the social graph, and reach.
On the Internet, funny and interesting videos reign supreme as the leading form of entertainment. You’ve most likely been exposed to them at some point: There are videos of pranks being played, and people and animals doing crazy stuff. There are countless videos of parodies, events, and the sometimes-confusing memes. While YouTube holds the title as the most popular video-sharing site, Break.com is one of the forerunning portals for entertaining media, with an audience of 455,000 people on Facebook, and nearly 45,000 people talking about it.
Another way to promote brands through videos on Facebook and other social networks was introduced by iNvolved Media, a Facebook Preferred Marketing Developer: Video StoryEngine, which iNvolved described as a proprietary interactive video engagement layer that seamlessly operates across social, mobile, and premium Web content.
Did Facebook’s ad agency, Wieden & Kennedy, lose itself in the music of hip-hop star Eminem while creating “Airplane,” a commercial for Facebook’s recently introduced Home overlay for Android? 8 Mile Style, Eminem’s song publisher, filed suit in federal court in Detroit against the social network and the agency, alleging that the ad used music from the rapper’s 2000 song, “Under the Influence.”
Mass Relevance, a social integration platform that worked with Facebook and CNN on Election Insights, announced Thursday that it has integrated 25 billion pieces of content into visualizations on TV, billboards, stadium displays, websites, mobile applications, and more.