There were 650,757 posts on Facebook Sunday related to Super Bowl ads, compared with 583,152 tweets, and Budweiser was the most discussed advertiser, while the most engaging advertiser was GoDaddy, according to statistics from social marketing platform Engagor.
Super Bowl Ads
In the old days, viewers had to wait until Super Bowl Sunday to see Super Bowl ads, but that’s not the case anymore, as social media monitoring and competitive intelligence company Digimind Social has the skinny on which Super Bowl ad campaigns are already catching on.
It sometimes seems as if Super Bowl ads draw more attention than the big game itself, but Ampush, a Facebook Strategic Preferred Marketing Developer, shared some statistics which show that advertising on the social network may actually be more beneficial to brands than shelling out some $4 million for 30-second spots during the telecast.
Let’s be honest: You watch the Super Bowl as much for the ads as for the football. And the always hotly anticipated ads make for great conversation, both in real-life and on social media. Social influence marketing platform Crowdtap polled 1,000 men and women to find out how consumers will be sharing Super Bowl ads before, during, and after the big game Sunday.
The Super Bowl marks the end of the National Football League season, but Super Bowl Sunday also marks a giant day for the television advertising industry, as Super Bowl ads often receive as much buzz as the game itself. According to a report in the New York Post, Facebook may be eyeing a piece of that pie with its test of video ads.
Super Bowl XLVI may be in the books after the New York Giants’ comeback 21-17 victory over the New England Patriots Sunday night, but there are still titles left to be won in the Super Bowl ads arena.