It’s been a busy first quarter for Facebook. From acquisitions to algorithms, there have been more than 10 new announcements in the first three months of the year, causing many brands to feel cold toward the global social site. With spring knocking on the door, here’s a breakdown of the most important changes Facebook has made to help brands flourish.
Super Bowl XLVII
It’s year in review time at Facebook, and Pope Francis donned the crown as the most-talked-about person or event globally, while Super Bowl XLVII took home the U.S. trophy, according to data released by the social network Monday.
The San Francisco Bay area is home to Facebook, and it is also home to four professional sports teams that have enjoyed recent success or are on the upswing, so the social network examined which parts of the region were the strongest supporters of Major League Baseball’s Oakland A’s and San Francisco Giants, and the National Football League’s Oakland Raiders and San Francisco 49ers.
Facebook may have started out as a way for people to connect with their friends, but in the process of becoming the world’s largest social network, it has evolved into the greatest marketing platform on earth. The key to the success of its marketing platform lies within two core elements: the social graph, and reach.
Budweiser bills itself as the “King of Beers,” and when it comes to Facebook engagement for advertisers during Super Bowl XLVII, according to a study by analytics outfit Unmetric, it was also the ruler, followed closely by sister brew Bud Light.
How did running TV ads during CBS’ broadcast of Super Bowl XLVII affect brands’ like totals for their Facebook pages? Social marketing solutions provider SocialCode found that brands that advertised during the big game saw Facebook fan increases 2.7 times higher than non-advertisers, when compared with previous fan growth.
After the lights went out in the Superdome during Super Bowl XLVII, Facebook users flocked to the page for blockbuster movie Iron Man 3, which was the first ad shown after the blackout. According to new statistics from Facebook analytics and advertising company Optimal, Iron Man 3 showed the highest fan growth of any Super Bowl advertiser.
Super Bowl XLVII: Beyoncé, Destiny’s Child, Superdome Blackout Join Ravens, 49ers In Terms Of Facebook Mentions
The Baltimore Ravens edged the San Francisco 49ers 34-31 Sunday night to win Super Bowl XLVII, and while the Ravens’ victory was the top moment on Facebook during the game, according to the Facebook Data Science Team, the halftime performance by Beyoncé edged out the blackout in the Mercedes-Benz Superdome that delayed play for 34 minutes for second place.
Even if you’re at a huge Super Bowl party this Sunday, you’ll probably be checking Facebook on your phone or tablet. Maybe you want to congratulate your friend in Baltimore or talk some trash to a buddy in San Francisco. There are several Facebook-integrated applications that look to enhance your Super Bowl XLVII experience, such as FanCake and SportStream.
The San Francisco 49ers don’t need any unsolicited advice when it comes to football, since they will play for the National Football League title in Super Bowl XLVII Sunday, but social media agency Pandemic Labs) has some advice for the club when it comes to its Facebook page.