Budweiser bills itself as the “King of Beers,” and when it comes to Facebook engagement for advertisers during Super Bowl XLVII, according to a study by analytics outfit Unmetric, it was also the ruler, followed closely by sister brew Bud Light.
Super Bowl XLVII
How did running TV ads during CBS’ broadcast of Super Bowl XLVII affect brands’ like totals for their Facebook pages? Social marketing solutions provider SocialCode found that brands that advertised during the big game saw Facebook fan increases 2.7 times higher than non-advertisers, when compared with previous fan growth.
After the lights went out in the Superdome during Super Bowl XLVII, Facebook users flocked to the page for blockbuster movie Iron Man 3, which was the first ad shown after the blackout. According to new statistics from Facebook analytics and advertising company Optimal, Iron Man 3 showed the highest fan growth of any Super Bowl advertiser.
Super Bowl XLVII: Beyoncé, Destiny’s Child, Superdome Blackout Join Ravens, 49ers In Terms Of Facebook Mentions
The Baltimore Ravens edged the San Francisco 49ers 34-31 Sunday night to win Super Bowl XLVII, and while the Ravens’ victory was the top moment on Facebook during the game, according to the Facebook Data Science Team, the halftime performance by Beyoncé edged out the blackout in the Mercedes-Benz Superdome that delayed play for 34 minutes for second place.
Even if you’re at a huge Super Bowl party this Sunday, you’ll probably be checking Facebook on your phone or tablet. Maybe you want to congratulate your friend in Baltimore or talk some trash to a buddy in San Francisco. There are several Facebook-integrated applications that look to enhance your Super Bowl XLVII experience, such as FanCake and SportStream.
The San Francisco 49ers don’t need any unsolicited advice when it comes to football, since they will play for the National Football League title in Super Bowl XLVII Sunday, but social media agency Pandemic Labs) has some advice for the club when it comes to its Facebook page.
On Sunday, the San Francisco 49ers and Baltimore Ravens will meet in New Orleans for Super Bowl XLVII — a topic already hugely popular on Facebook. The 49ers, led by quarterback Colin Kaepernick, are the most-talked-about team on the social network by far. However, the two fan bases have a few things in common on Facebook.
With Super Bowl XLVII set to kick off Sunday, the Facebook Data Science Team put National Football League fans on the social network under the microscope, finding that one in 10 U.S. Facebook users have declared their allegiances to NFL teams.
Voting by Facebook users was included in the results of the USA Today Ad Meter for Super Bowl XLVI, but the social network will have to buy a ticket to get into Super Bowl XLVII in New Orleans Feb. 3, as the national newspaper decided to go at it alone with Ad Meter.