Super Bowl - AllFacebook

Hashtags Are Now Clickable On Facebook

David Cohen — Wed, 12 Jun 2013 13:53:02 +0000

It’s official: Hashtags — long a staple of Twitter, as well as Facebook-owned photo-sharing network Instagram — became clickable on Facebook Wednesday.

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Facebook: A Marketing Platform Like No Other

Guest Writer — Mon, 10 Jun 2013 12:37:43 +0000

Facebook may have started out as a way for people to connect with their friends, but in the process of becoming the world’s largest social network, it has evolved into the greatest marketing platform on earth. The key to the success of its marketing platform lies within two core elements: the social graph, and reach.

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Breaking Into Facebook With Break Media — An Interview With Chris Strickland

Dennis Yu — Fri, 07 Jun 2013 13:06:23 +0000

On the Internet, funny and interesting videos reign supreme as the leading form of entertainment. You’ve most likely been exposed to them at some point: There are videos of pranks being played, and people and animals doing crazy stuff. There are countless videos of parodies, events, and the sometimes-confusing memes. While YouTube holds the title as the most popular video-sharing site, Break.com is one of the forerunning portals for entertaining media, with an audience of 455,000 people on Facebook, and nearly 45,000 people talking about it.

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Video StoryEngine Helps Brands Get ‘iNvolved’ With Videos On Facebook

David Cohen — Tue, 21 May 2013 17:37:45 +0000

Another way to promote brands through videos on Facebook and other social networks was introduced by iNvolved Media, a Facebook Preferred Marketing Developer: Video StoryEngine, which iNvolved described as a proprietary interactive video engagement layer that seamlessly operates across social, mobile, and premium Web content.

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Eminem Publisher Files Suit Vs. Facebook, Wieden & Kennedy Over Music In Home Ad

David Cohen — Tue, 21 May 2013 10:12:24 +0000

Did Facebook’s ad agency, Wieden & Kennedy, lose itself in the music of hip-hop star Eminem while creating “Airplane,” a commercial for Facebook’s recently introduced Home overlay for Android? 8 Mile Style, Eminem’s song publisher, filed suit in federal court in Detroit against the social network and the agency, alleging that the ad used music from the rapper’s 2000 song, “Under the Influence.”

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Social Integration Platform Mass Relevance Announces Major Milestones

Justin Lafferty — Thu, 16 May 2013 18:05:52 +0000

Mass Relevance, a social integration platform that worked with Facebook and CNN on Election Insights, announced Thursday that it has integrated 25 billion pieces of content into visualizations on TV, billboards, stadium displays, websites, mobile applications, and more.

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REPORT: Super Bowl Ads? Small Businesses Would Rather Have Large Facebook Communities

David Cohen — Mon, 06 May 2013 15:57:27 +0000

Small business owners surveyed by office-products giant Staples would rather have large Facebook fan communities than celebrity endorsements, or even Super Bowl ads.

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MTV Movie Awards To Feature Facebook Integration

Justin Lafferty — Wed, 10 Apr 2013 19:48:41 +0000

The MTV Movie Awards April 14 will feature the social network — and not the kind Justin Timberlake starred in. MTV will use Facebook to take viewers and fans behind the scenes of the event, as celebrities will share their experiences and users will be able to watch interviews with the stars through the site.

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Facebook Rolling Out Replies, Ranked Comments

David Cohen — Mon, 25 Mar 2013 15:32:23 +0000

As reported last week, Facebook announced Monday that it will launch new features for its comments section: Replies, which will allow page administrators and users to reply directly to comments, rather than having to post their own comments; and ranked comments, which will move the most engaging comments to the top of comment threads.

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YouTube Reaches 1B Unique Monthly Users

David Cohen — Thu, 21 Mar 2013 12:13:12 +0000

Facebook has company in the billionaires’ club, as Google-owned video site YouTube announced in a post on its blog that it has reached 1 billion unique monthly users. Of course, Facebook had 1.06 billion monthly active users as of Dec. 31, 2012, and MAUs are more specific than unique users. But 1 billion is still an impressive number.

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Third-Party Content Can Be A Key Component Of Marketing On Facebook

Guest Writer — Thu, 07 Mar 2013 10:13:42 +0000

The recent real-time marketing coup by Oreo and its agency, 360i, during the Super Bowl blackout has had people talking about the next wave of social media marketing and advertising. And while that singular image of a delicious cookie, accompanied by a hyper-timely message, may serve as inspiration for other companies looking to evolve their own digital marketing initiatives, the reality is that few companies will ever be able to do what Oreo did. They simply lack the creative and human resources to be “always on” — producing real-time, inspired, first-party branded content to delight their fans. Most companies have very small teams responsible for social media marketing, and, in many cases, just one or two people responsible for developing the voices for their brands online.

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On Facebook, Lines Between Paid, Earned, Owned Media Become Blurred

Justin Lafferty — Thu, 28 Feb 2013 21:20:04 +0000

Prior to Facebook and the rise of social media, it was fairly easy to tell the difference between paid, earned, and owned media and advertising. But now, the lines are becoming a bit blurred, according to David Armano, managing director of Edelman Digital Chicago. Armano spoke with a crowd Thursday at the Tahoe Snowcial conference in Nevada, talking about the importance of content, and he also gave people a look behind the all-hands-on-deck approach that Cars.com took with its social media efforts during the Super Bowl.

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Study: Budweiser, Bud Light Top Super Bowl XLVII Advertisers In Facebook Engagement

David Cohen — Wed, 13 Feb 2013 15:26:01 +0000

Budweiser bills itself as the “King of Beers,” and when it comes to Facebook engagement for advertisers during Super Bowl XLVII, according to a study by analytics outfit Unmetric, it was also the ruler, followed closely by sister brew Bud Light.

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Facebook Mobile Advertising Is A Big Part Of 1-800-Flowers’ Valentine’s Day Bouquet

David Cohen — Tue, 12 Feb 2013 11:18:53 +0000

Valentine’s Day is like the Super Bowl for the flower business, and 1-800-Flowers has relied heavily on Facebook in the run-up to Thursday’s love-fest, particularly the social network’s mobile advertising products.

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‘Iron Man 3′ Lit Up Facebook During Super Bowl Blackout

Justin Lafferty — Wed, 06 Feb 2013 15:53:56 +0000

After the lights went out in the Superdome during Super Bowl XLVII, Facebook users flocked to the page for blockbuster movie Iron Man 3, which was the first ad shown after the blackout. According to new statistics from Facebook analytics and advertising company Optimal, Iron Man 3 showed the highest fan growth of any Super Bowl advertiser.

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