Valentine’s Day is like the Super Bowl for the flower business, and 1-800-Flowers has relied heavily on Facebook in the run-up to Thursday’s love-fest, particularly the social network’s mobile advertising products.
After the lights went out in the Superdome during Super Bowl XLVII, Facebook users flocked to the page for blockbuster movie Iron Man 3, which was the first ad shown after the blackout. According to new statistics from Facebook analytics and advertising company Optimal, Iron Man 3 showed the highest fan growth of any Super Bowl advertiser.
Even if you’re at a huge Super Bowl party this Sunday, you’ll probably be checking Facebook on your phone or tablet. Maybe you want to congratulate your friend in Baltimore or talk some trash to a buddy in San Francisco. There are several Facebook-integrated applications that look to enhance your Super Bowl XLVII experience, such as FanCake and SportStream.
On Sunday, the San Francisco 49ers and Baltimore Ravens will meet in New Orleans for Super Bowl XLVII — a topic already hugely popular on Facebook. The 49ers, led by quarterback Colin Kaepernick, are the most-talked-about team on the social network by far. However, the two fan bases have a few things in common on Facebook.
Facebook Vice President of Global Marketing Solutions Carolyn Everson spoke with Detroit Free Press Business Columnist Tom Walsh prior to speaking at a luncheon hosted at Cobo Center by women’s leadership group Inforum, and their conversation focused on the social network’s relationship with the auto industry.
The dust has settled after the first presidential debate in Denver Wednesday night, and the Facebook-CNN Election Talk Meter has fresh insights on the melee in the Mile High City that are posted on the U.S. Politics on Facebook page.
Facebook Chief Operating Officer Sheryl Sandberg spoke of the importance that mobile will play in the social network’s evolution in a wide-ranging interview with board member Marc Andreessen and talk-show host Charlie Rose Tuesday at IAB MIXX, the annual event held during Advertising Week 2012 in New York, and the interview was broadcast via the Facebook Marketing Talks live channel.
President Barack Obama may be the focus of the Democratic National Convention in Charlotte, N.C., this week, but it was ex-President Bill Clinton who stole the show with his rousing nomination speech Wednesday night, not only propelling him to the top of the list of political mentions on Facebook for the day, but even topping the National Football League’s season opener, in which the Dallas Cowboys knocked off the defending Super Bowl champions and host New York Giants.
Religion once again leads engagement on Facebook, and the NFL Super Bowl teams also rank highly after enjoying increased interactivity totals.
Saying that Super Bowl XLVI represented a strong marketing tool is stating the obvious, but the big game’s effect was even more obvious in a study of Facebook wall posts from more than 1,400 brands.
