The battle spoons have come out. In an interview with the San Francisco Chronicle, Chobani Chief Marketing Officer Peter McGuinness declared, “2014 is the year of the yogurt wars.” With Super Bowl Sunday on the horizon, we’re about to witness the first of many battles. Greek yogurt titans Oikos, Yoplait, and Chobani are all looking to capitalize with primetime spots during Super Bowl XLVIII, but is reach all they’re after? If so, they’re making a mistake. In a market that accounted for $7.6 billion in sales in 2013, there’s already a high level of general awareness. More than starting the conversation, brands need to work on shaping it, and influence in the Greek yogurt market is the holy grail. For that, brand advocacy is key, and Facebook is an open door.
With Super Bowl XLVIII set to conclude the 2013 National Football League season Sunday, the Facebook Data Science Team examined the emotional side of the sport, analyzing the sentiment of posts by fans before, during, and after games, and throughout the season, and highlighting the differences between wins and losses.
It sometimes seems as if Super Bowl ads draw more attention than the big game itself, but Ampush, a Facebook Strategic Preferred Marketing Developer, shared some statistics which show that advertising on the social network may actually be more beneficial to brands than shelling out some $4 million for 30-second spots during the telecast.
Let’s be honest: You watch the Super Bowl as much for the ads as for the football. And the always hotly anticipated ads make for great conversation, both in real-life and on social media. Social influence marketing platform Crowdtap polled 1,000 men and women to find out how consumers will be sharing Super Bowl ads before, during, and after the big game Sunday.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of Arsenal soccer star Aaron Ramsey hosting a Facebook question-and-answer session; as well as the photo atop the post of figure skater Kristi Yamaguchi at the entrance to the social network’s headquarters in Menlo Park, Calif., prior to serving as the digital ambassador for the U.S. Olympic Committee at the 2014 Winter Olympic Games in Sochi, Russia.
Most fans will never get to attend the Super Bowl, but Wilson, which makes the game balls for the National Football League, is giving fans who follow Wilson Football on Instagram the chance to have their names sewn into official game balls to be used during Super Bowl XLVIII.
The Denver Broncos, the top seed in the National Football League’s American Football Conference, led the league’s playoff teams in terms of likes gained over the past seven days, but surprisingly finished dead last in people talking about this movement during the same period, seeing its PTAT total drop by 45,766, according to data from sister site PageData.
The Super Bowl marks the end of the National Football League season, but Super Bowl Sunday also marks a giant day for the television advertising industry, as Super Bowl ads often receive as much buzz as the game itself. According to a report in the New York Post, Facebook may be eyeing a piece of that pie with its test of video ads.