Superfans

Facebook Ad Fraud: How To Beat Fake Likes

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If you’re advertising your brand on Facebook, you’ve likely seen this recent video (below) from Derek Muller on Facebook fraud. If you haven’t watched yet, brace yourself for the number of Facebook advertising likes that are fake, and the damage those fake fans cause to your social reach and return on investment. To beat the threat of fake likes, you’ll need to focus on engagement, a strong core fan base, and contextual ads that draw the genuine fans needed for ROI.

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Facebook Fans: Quality Matters More Than Quantity

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More Facebook brands are starting to realize that it takes something more than just a sheer mass of likes to gain popularity on the social network. Companies are realizing the power of advocates, or superfans, who regularly share content with their friends and drive engagement. A new study by Napkin Labs, analyzing several well-liked pages, shows that the engagement of one superfan is worth that of roughly 75 regular fans.

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