More Facebook brands are starting to realize that it takes something more than just a sheer mass of likes to gain popularity on the social network. Companies are realizing the power of advocates, or superfans, who regularly share content with their friends and drive engagement. A new study by Napkin Labs, analyzing several well-liked pages, shows that the engagement of one superfan is worth that of roughly 75 regular fans.
Vine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here. There are fans, then there are Superfans. Napkin Labs announced to AllFacebook Thursday that it has launched the newest version of its Superfans application. Superfans 2.0 is a new-and-improved version of the application that lets brands see who their biggest advocates are and allows fans to jockey for position on a leaderboard.
Startup Lithium aims to drive deep engagement on Facebook.
