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Optimize Your Social Media Metrics

Social Media MetricsStarting May 22,  this class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your media activity and make sense of the data you collect. You'll learn how to sift through web analytics, Facebook insights, and Twitter mentions in order to develop a strategy to measure results. Register today!

How The Equality Symbol Spread Through Facebook

HRCRedEqualSign

On March 26, several people all over Facebook changed their profile photos to red and light-shaded equality signs in support of the Human Rights Campaign and same-sex marriage. While Facebook couldn’t track specifically the numbers of those who changed their profile pictures to this image, the site’s data science team tracked how many users changed their profile photos that day — an increase of 120 percent.

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HRC Red Equal Sign In Support Of Same-Sex Marriage Goes Viral On Facebook

HRCRedEqualSign

Facebook users who are puzzled by seeing red equal signs all over their News Feeds, here’s what they’re all about: With the Supreme Court hearing arguments Tuesday on California’s Proposition 8, which mandates that the state recognize only marriages between men and women, Human Rights Campaign is urging Facebook users who support same-sex marriage to change their profile pictures to the red equal sign image.

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