Facebook’s privacy settings, which change often, can be confusing and overwhelming for users, but the company is committed to changing that. The social announced to reporters Tuesday that there will be clearer calls to action so that users can better understand with whom they’re sharing content.
The results should be taken with a grain of salt, as the survey size was only 1,003 people, but a poll conducted by Reason-Rupe found that respondents trusted Facebook with their personal information far less than they trusted the IRS, the National Security Agency, or Google.
Facebook Global Director of Small Business Dan Levy announced last November that the social network had more than 25 million active small business pages, and the latest initiative aimed at strengthening the company’s bond with that explosive market segment took flight last week, when the newly formed Small and Medium Business Council met at Facebook’s headquarters in Menlo Park, Calif.
Facebook’s latest attempt at serving its users with relevant content in their News Feeds involves posts where pages have tagged other pages.
Facebook has conducted surveys in the past, to gauge both user experience and satisfaction with its advertising offerings, and its latest attempt at the latter comes with incentives — namely, a coupon worth $75 toward advertising on the social network.
Ad revenue accounted for $2.34 billion of Facebook’s fourth-quarter-2013 revenue total of $2.59 billion, so it’s no surprise that the social network’s advertising results and initiatives were the topic of the lion’s share of discussion during its earnings call Wednesday.
Where do information-technology professionals turn for help in reaching purchasing decisions for their companies? According to a recent survey of 400 IT professionals tasked with technology purchase decisions, from IDG Connect, social networks have closed the gap on search, and Facebook, in particular, has made strides.
Facebook has been conducting several surveys of late in order to improve its user experience, polling its users about News Feed in September, and introducing the Facebook Feedback Panel shortly thereafter for selected, invited users. Now, the social network is bringing the same process to its advertising offerings.
From the “Take this with a grain of salt” department: According to a survey (of just 250 adults) conducted by Google for virtual-private-network application provider TunnelBear, 33 percent of millennials would rather be victims of identity theft than reveal the histories of their activities on Facebook.
Facebook recruited 10,000 U.S. users for its Facebook Feedback Panel. Are you among them? If not, you’ll be pleased to know Facebook doesn’t want to turn into SpamLand, but don’t expect that ads to stop anytime soon. This is probably a good thing, though — for your marriage and other personal whatevers you put out there.