Surveys - AllFacebook

Facebook Wants To Know How You Feel About App Center

Justin Lafferty — Thu, 18 Apr 2013 18:25:09 +0000

Facebook’s App Center is approaching its one-year anniversary, and the company wants to know what you think about it. The social network published a survey Thursday, asking users for their opinions about App Center.

continued…

New Career Opportunities Daily: The best jobs in media.

SURVEY: Don’t Be Facebook Friends With Boss

David Cohen — Wed, 17 Apr 2013 11:31:10 +0000

Should you be friends with your boss on Facebook? Absolutely not, according to 81 percent of respondents to a survey conducted by question-and-answer site YouTell and opinion-based community SodaHead.

continued…

New Career Opportunities Daily: The best jobs in media.

Facebook Asking Users How They Like Redesigned News Feed

Justin Lafferty — Fri, 15 Mar 2013 14:51:45 +0000

Not long after Facebook introduced a new look for its News Feed, the site started asking users what they think about it. Facebook has been adamant about making sure that user input has led to a better News Feed, and it appears that the process is not done. Richard Greenfield, a media analyst for institutional investment firm BTIG, posted on the company’s blog (registration required) that some users have been surveyed regarding their feelings about the updated News Feed.

continued…

New Career Opportunities Daily: The best jobs in media.

Taylor Swift Sex Tape Hoax Floods Facebook

David Cohen — Thu, 07 Feb 2013 12:11:42 +0000

If you will allow us to paraphrase Kanye West: Yo, Facebook users, I’m really happy for you. I’ll let you finish, but that message about a Taylor Swift sex tape is a hoax.

continued…

New Career Opportunities Daily: The best jobs in media.

WARNING: Users Cannot Change The Colors Of Their Facebook Profiles

David Cohen — Wed, 14 Nov 2012 09:31:47 +0000

No matter how bored you may have become with Facebook’s blue color scheme, do not fall for messages and images that promise to turn your Facebook profile black, or other colors: A blue Facebook is still better than falling victim to a hijacked account or a survey scam.

continued…

New Career Opportunities Daily: The best jobs in media.

Facebook Conducting Customer-Satisfaction Survey

David Cohen — Thu, 11 Oct 2012 11:33:44 +0000

A Facebook customer-satisfaction survey appears to be making the rounds, but this one sticks to the user experience, and doesn’t detour into politics, like a similar effort that was released in error last month.

continued…

New Career Opportunities Daily: The best jobs in media.

SnapApp Takes Aim At Facebook Contests

David Cohen — Mon, 10 Sep 2012 10:39:40 +0000

With contests representing one of the primary drivers of engagement on Facebook brand pages, Facebook marketing platform SnapApp submitted its entry into the sector with Monday’s launch of SnapApp Contests.

continued…

New Career Opportunities Daily: The best jobs in media.

Survey Says: Facebook Goofed, But Why The Long Political News Quiz?

David Cohen — Fri, 07 Sep 2012 14:55:41 +0000

Some Facebook users were invited to take a survey from the social network — in error, as it turns out — and the survey evolved into a quiz about political news.

continued…

New Career Opportunities Daily: The best jobs in media.

CNN, Facebook Announce Several Initiatives For 2012 Presidential Election

David Cohen — Mon, 09 Jul 2012 09:16:20 +0000

CNN and Facebook are gearing up for the 2012 presidential election Nov. 6 with the upcoming launch of Facebook application I’m Voting, as well as combining efforts to measure metrics about the presidential and vice presidential candidates, and conducting surveys.

continued…

New Career Opportunities Daily: The best jobs in media.

Facebook Survey Seeks Input On ‘Four Steps To Business Success,’ Advertising Best Practices

David Cohen — Thu, 28 Jun 2012 15:01:44 +0000

Facebook posted a link to a five-question survey on its Facebook Marketing page, seeking insight on how page administrators are using its “Four Steps to Business Success” program.

continued…

New Career Opportunities Daily: The best jobs in media.

GroSocial Adds SurveyMonkey Widget For Facebook Pages

David Cohen — Tue, 08 May 2012 18:06:45 +0000

Facebook marketing firm GroSocial announced the launch of a new survey widget in partnership with online survey provider SurveyMonkey.

continued…

New Career Opportunities Daily: The best jobs in media.

Facebook Asks Users: ‘Which Of The Above Ads Do You Prefer?’

David Cohen — Tue, 08 May 2012 16:28:47 +0000

Some Facebook users are seeing a survey appear underneath two sponsored stories, asking if they preferred the top one, the bottom one, or neither.

continued…

New Career Opportunities Daily: The best jobs in media.

61% Of Parents Log Onto Kids’ Facebook Accounts

Jackie Cohen — Wed, 18 Apr 2012 20:23:50 +0000

Parents and their kids play a cat-and-mouse game on Facebook: The former tries to keep tab on the latter, which responds by running faster, prompting the former to do the same. continued…

New Career Opportunities Daily: The best jobs in media.

33% Of Firms Have Facebook Marketing Blueprints

Jennifer Moire — Tue, 20 Mar 2012 19:45:58 +0000

Facebook released two white papers, dubbed “Social Media Blueprints,” that are designed to help businesses market their brands using social media channels. continued…

New Career Opportunities Daily: The best jobs in media.

Don't Delete That Facebook Ad Survey: Boosted Posts

Guest Blogger — Thu, 23 Feb 2012 19:19:01 +0000

If you advertise on Facebook, be on the lookout for an email from the company with the subject line “Help us understand your marketing and advertising needs.” It’s a survey unlike any other you might have gotten from the company before. It begins with:

Please read the following description of a new advertising/marketing option for small businesses:

FACEBOOK BOOSTED PAGE POSTS

Facebook is introducing a simple way for businesses to use page posts to reach more people and drive more comments and likes. For any post that you want to make on your page, you will be able to pay a small fee to have the post poosted so your post reaches more people, or get optimized to receive more engagement (comments, likes, etc.).

Boosting your post increases the likelihood that people read your message, become aware of your business or respond to an offer. To boost a post, you simply select what you want more of (reach more people, get more engagement, etc.) based on the price you are willing to spend and click “OK” right from your page. Facebook will use their advertising platform to optimize for your objective, and will keep you updated on how things are going.

On the surface, this sounds an awful lot like page post ads. In fact, Facebook curiously uses a screen grab of a page post ad in action to show how a boosted page post would work. Confusing.

But when you dig a bit deeper, the differences start becoming clearer. It’s not just that you’re creating an ad out of a current page post, as with a page post ad.

With a page post ad (or any Facebook ad unit, for that matter), it’s all very general. You may have a goal for what you want to accomplish. You’ll set up your ad to target appropriately.

But you don’t tell Facebook, “I want to reach more people” or “I want to get better engagement.” And you don’t do it right from your page.

So it seems that Facebook is doing a couple of things here:

Streamlining ad creation so that you can create an ad in one easy step or click from your page; and
Providing more control and clarity over the specific outcomes you want to accomplish.

Facebook ads are great. But they are confusing for new users. So if page managers can now easily determine an objective and click from their pages to accomplish that objective (assuming it’s that easy), this sounds good for everyone involved.

The Boosted Page Post Facebook Survey

This was a long survey, but it seemed that each new step was more revealing.

The survey presented seven different scenarios when a person may want to boost their page post:

Reach people who are friends of your fans;
Increase the number of people engaged with your posts, such as likes, comments and shares;
Increase the number of fans claiming an offer, such as discount, coupon or promotion;
Increase the number of fans for your page;
Increase the number of non-fans claiming an offer, such as discount, coupon or promotion;
Reach new potential customers in your surrounding local area; and
Reach more of your fans.

In each case, we were given the objectives above, the current situation and details of the boost campaign. For each, I was instructed to rate between one (not at all interested) and nine (extremely interested) regarding whether and to what extent I want to boost posts to accomplish a particular objective, “assuming they were priced at a good value for the money.”

After that, I was taken through each objective again. But this time, Facebook presented a specific price to gauge my interest level. I was given three separate prices (on three separate slides) that I needed to rate for each scenario.

So it at least sounds like Facebook is looking to make boosted page posts very turnkey. Not only will it be one step from your page, but a set cost every time you choose to boost a post. Or so it seems, at least.

I found the pricing options enlightening since it gives a pretty clear idea of how Facebook plans to charge for these ad units. While the price options varied widely, the structure (pay per fan, per conversion, and so on) was clear. continued…

New Career Opportunities Daily: The best jobs in media.