The 2014 Winter Olympic Games kick off in Sochi, Russia, in exactly 100 days, but the Olympic Athletes’ Hub application is available right now, aggregating the Facebook, Twitter, and Instagram feeds of participants.
Facebook Weekly Highlights features photos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the right, of endurance swimmer Diana Nyad celebrating in Key West after completing a record-breaking swim from Cuba to the U.S.; as well as the trunk of skateboarding legend Tony Hawk (below) prior to Labor Day weekend, filled with, oddly enough, skateboards.
More brands are learning that one of the keys to Facebook marketing is engagement. Taco Bell has aced this test. A high school swimmer posted to the restaurant’s Facebook page, asking for a Speedo that read, “Think Outside The Buns.” Taco Bell not only responded to the post, but sent the young man branded swimwear.