SXSW

First, Facebook card-creation application EasyHi took on Valentine’s Day. Now it has its sights set on the South By Southwest Festival.

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Take a bow, BandPage: This leading Facebook page application among musicians has doubled its user base over the past six months, to 500,000 acts worldwide.

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Social media has a role in nearly all the 5,000-plus events happening at South by Southwest, including the music and film sessions. Here are some highlights.

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For a company which is known as the leader of social media, it’s incredible how little Facebook has been used by attendees of the annual South by Southwest (SXSW) conference in order to socialize. Instead, group texting via Beluga and check-ins served as the primary communication utilities for this early adopter crowd.

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Here are 10 different Facebook pages that can help you plan your nine days at South By Southwest, which begins in Austin on Friday.

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Last week at SXSW, John Pleasants, CEO of Playdom, spoke about “The Future Of Social Gaming”, but the greatest takeaway was the current economics of Facebook Games. If you are looking to get into the business or already a player in the space, there were a number of important facts disclosed by Pleasants. What’s clear is that the business is a smaller version of the movie industry with the difference being that games can are improved as users interact with them.
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Last year, Facebook had a large presence at the South by Southwest Interactive festival. First, Mark Zuckerberg and Sarah Lacy had a highly buzzed about interview. It may have been an overly hyped interview but it still attracted the attention of just about everyone in the blogosphere who was looking for a big event to write about for the yearly interactive festival. There was also a developer garage and Facebook party and this year, Facebook plans on doing the same thing.
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Next month thousands of internet enthusiasts will descend upon Austin, Texas for the annual South by Southwest conference. This year the my.SXSW area of the site is changed as it is now powered by a Virginia-based company, the Social Collective. The service leverages the Facebook Connect service for finding which of your friends will be in attendance at the conference next month.

I checked and at least 200 of my Facebook friends will be at the conference which is kind of ridiculous. The service also implements a twitter like service for connecting with your friends on the site. Messages outside of the private SXSW network are not imported into the system and instead you must post separate updates from within the network.
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