Despite the fact that social media has been a major component of recent editions of the annual South By Southwest gathering in Austin, Texas, social software company Expion found that sponsors of SXSW 2013 did next to nothing to maximize their marketing opportunities on Facebook.
Facebook is at the SXSW festival in Austin, Texas, both personally and through the myriad smartphones on scene. Everywhere, people are liking, commenting, and sharing. The social network recommended to AllFacebook some applications that festival-goers can use to enhance their experiences, while others are using the event to gain traction.
BandsInTown, the top concert-discovery application on Facebook, plans to deepen integration within the social network. The app, which reaches more than 20 million unique Facebook users per month, wants to connect more fans through concerts they’re planning to see. BandsInTown CEO Julien Mitelberg spoke with AllFacebook about how the app will use open graph technology to make Facebook users more aware of events featuring their favorite artists.
Facebook will last 100 years, as will Google and Wikipedia, according to early Facebook investor Yuri Milner, founder of Digital Sky Technologies, who spoke at a talk at SXSW 2013 hosted by Vanity Fair.
More than 1 billion instances of application activity are shared via Facebook on a daily basis, and a total of more than 400 billion open graph actions have been shared on the social network, Facebook announced at SXSW 2013 Sunday.
While there are a variety of ways to upload video to Facebook, CrowdSync is hoping to change the way people share footage from their favorite concerts and events. The recently launched iOS application allows concertgoers to easily upload videos to Facebook, share with friends, and even view specific events from a variety of crowdsourced angles. CrowdSync announced Tuesday that it has been invited to the South by Southwest Music Festival to compete against other apps in the Music Accelerator contest.
Looking for a way to get to this year’s South by Southwest Music, Film, and Interactive Conference March 8 to 17 in Austin, Texas? If you are adept at telling stories via social media, Esurance may have you covered.
Facebook was the dominant social media platform for sharing content from South By Southwest 2012, accounting for 28 percent of shares via AddThis.
First, Facebook card-creation application EasyHi took on Valentine’s Day. Now it has its sights set on the South By Southwest Festival.
Take a bow, BandPage: This leading Facebook page application among musicians has doubled its user base over the past six months, to 500,000 acts worldwide.