Social performance management platform Syncapse released a study on why Facebook users like brands’ pages, and the most common reason, at 49 percent, is that they actually liked those brands in real life.
The industry advisory board for social performance management platform Syncapse was bolstered with the addition of MLA Consulting Founder and former Anheuser-Busch InBev Vice President, Global Connections Maarten L. Albarda.
There are varying schools of thought about whether or not a value can be placed on Facebook likes, and social performance management platform Syncapse cast its vote for “yes” by pegging the value of likes to consumer brands on the social network at $174 each and saying that figure has risen 28 percent since 2010.
Michael J. Fox Foundation for Parkinson’s Research, UCB, Syncapse Team Up On Facebook App Tell Us Your Story
The Michael J. Fox Foundation for Parkinson’s Research teamed up with biopharmaceutical company UCB and social performance management platform Syncapse on Facebook application Tell Us Your Story.
It’s never too early to start planning for 2013, and social performance management platform Syncapse introduced a tool to help Facebook page administrators do just that: the 2013 Facebook Advertising Spend Calculator.
Social performance management platform Syncapse reeled in a big fish Tuesday in consumer-packaged-goods giant Reckitt Benckiser, as it was tapped to tie together social media marketing programs on Facebook, as well as Twitter and Google Plus, for brands including Clearasil, Durex, and Lysol.
Companies in the Facebook marketing and advertising sector continue to swallow each other up, and the latest deal in the sector surfaced with Thursday’s announcement that social performance management platform Syncapse will acquire social and search advertising management and intelligence platform Clickable. Terms were not disclosed.