The industry advisory board for social performance management platform Syncapse was bolstered with the addition of MLA Consulting Founder and former Anheuser-Busch InBev Vice President, Global Connections Maarten L. Albarda.
Vine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here. 
There are varying schools of thought about whether or not a value can be placed on Facebook likes, and social performance management platform Syncapse cast its vote for “yes” by pegging the value of likes to consumer brands on the social network at $174 each and saying that figure has risen 28 percent since 2010.
The Michael J. Fox Foundation for Parkinson’s Research teamed up with biopharmaceutical company UCB and social performance management platform Syncapse on Facebook application Tell Us Your Story.
It’s never too early to start planning for 2013, and social performance management platform Syncapse introduced a tool to help Facebook page administrators do just that: the 2013 Facebook Advertising Spend Calculator.
Social performance management platform Syncapse bolstered its analytics offerings with Thursday’s launch of Syncapse Analytics Suite.
Social performance management platform Syncapse reeled in a big fish Tuesday in consumer-packaged-goods giant Reckitt Benckiser, as it was tapped to tie together social media marketing programs on Facebook, as well as Twitter and Google Plus, for brands including Clearasil, Durex, and Lysol.
Companies in the Facebook marketing and advertising sector continue to swallow each other up, and the latest deal in the sector surfaced with Thursday’s announcement that social performance management platform Syncapse will acquire social and search advertising management and intelligence platform Clickable. Terms were not disclosed.
Facebook’s initial public offering is a milestone in the evolution of not only social media, but media itself. Fairly or unfairly, Facebook is the lightning rod, the proxy, for the broader discussion about how fast consumer behavior is changing through our increasingly frictionless ability to share and socialize.
Today’s Facebook Marketing Conference included presentations of timeline for pages, the Reach Generator, ads on mobile devices, real-time page insights, logoff page ads. Here’s what top executives are saying about these topics.
Maintaining a presence on Facebook has become a necessity for marketers, rather than an optional or extra activity. And the importance of the social network for brands has led to a flood of companies that develop Facebook brand pages.
