Facebook announced a new addition to its ad-targeting options with the aim of helping advertisers that are seeking to engage users in high-growth countries, as the social network is now allowing brands to target based on the network connections — 2G, 3G or 4G — they use most often when accessing Facebook.
Despite warning after warning after warning, 78 percent of online users aged 16 and above who responded to a recent survey by online security firm Kaspersky Lab do not believe cyber-criminals are interested in targeting them, or are not sure.
Facebook continues to make strides in becoming the “cross-platform platform,” as today the company announced a way to track performance of advertising across devices. This will enable advertisers to see how people are balancing desktop, mobile and tablet before they make a conversion.
Facebook users accessing the social network via the latest line of Asus All-in-One devices will be able to use gesture solutions to navigate around the site following the computer manufacturer’s incorporation of gesture-recognition software from PointGrab.
Social media news aggregation and analysis platform NewsWhip relaunched its website to bring users the most shared stories via Facebook and Twitter from countries including the U.S., U.K., Ireland, Australia, Germany, France, and Spain.
With Facebook usage via multiple devices becoming the norm, rather than the exception, the social network commissioned a study by international market research agency GfK to learn more about how users are interacting via desktops/laptops, smartphones, and tablets.
Despite Instagram’s rapid growth, the Facebook-owned photo- and video-sharing network still does not have an official application for Apple’s iPad tablet, and developer Codegent is looking to fill the void with Flow, which debuted on the iTunes App Store this week.
Cases for smartphones such as the iPhone 5 often serve other purposes aside from protecting the devices. Some provide battery backups, for example. Findables released two iPhone 5 cases, the FlexStand and FlexWrap, which enable users to exchange their profile information from Facebook and other social networks via QR codes.
A Facebook Preferred Marketing Developer is dipping its toes in the accelerator waters, as Majestic Media announced the launch of Social Titan Labs, with the aim of pairing entrepreneurs and investors looking to build social platforms on mobile, tablets, and the Web.