A startup based in Tel Aviv, Israel, Prezma, announced the launch of Prezma for Advertisers, which allows brands to “pack a story” with content from multiple sources and share it on Facebook and other social networks and destinations on the Web.
Netherlands-based The Page Creators, developer of Facebook tab application Like & Win, launched a new app, Social Quiz App, which allows page administrators to create fully customizable quizzes for their pages.
Independent music artists can get into the game on Facebook in a big way thanks to Music Powered Games, which has created a way for artists to mix their music with games and earn commissions right from their Facebook pages.
Most Facebook users will never experience ownership of a Porsche, but some of the automaker’s more than 5.8 million fans on the social network were able to help design a special version of the 911 Carrera 4S, and one lucky fan and a friend will have the chance to actually drive the car at the Porsche Experience Center in the U.K.
There is more to running promotions on Facebook than simply creating them and locating them under a tab, and Facebook application developer Woobox produced the infographic below highlighting eight ways to increase traffic to and drive awareness of promotions on the social network.
Facebook is testing a tab on users’ News Feeds, On This Day, which leads to highlights of their friends’ activity on the social network on that day in years past.