Do you think you’ve got your Facebook page covered? Think again. There are myriad things to check and consider when you’re managing your Facebook page. Luckily, ShortStack came out with a nice infographic showing ways that page administrators can evaluate their pages.
AgoraPulse, which provides Facebook page analytics, now offers marketers the ability to tailor mobile-only campaigns. With AgoraPulse’s mobile technology, brands can offer optimized experiences to those who access contests or promotions from desktops or smartphones.
It appears that Facebook is looking for ways to simplify the timeline design. As first noticed by social media expert Mari Smith (and ABC News), some users are seeing a sleeker-looking timeline, including a single-column design and buttons that easily connect to the about section, friends, photos, and other sections of users’ Facebook profiles.
Many social media experts ponder how you can turn that simple click on the like button into an actual business relationship with potential customers. Some marketing gurus overestimate the like factor by assigning a dollar amount to each and every like a company gains. While it is beneficial to gain that first interest, how can a company or entrepreneur convert that interest into an actual sale? Furthermore, how can they turn that potential first sale into a relationship with a lifetime customer? By implementing effective strategies, you can create a funnel that increases your sales and adds value to your venture.
Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, “Facebook Ads: Can They Promote More Than Just Likes?,” moderated by Fang Digital Marketing CEO Jeff Ferguson.