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From Facebook Like To Lifetime Customer: Effective Strategies To Gain, Track Conversions

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Many social media experts ponder how you can turn that simple click on the like button into an actual business relationship with potential customers. Some marketing gurus overestimate the like factor by assigning a dollar amount to each and every like a company gains. While it is beneficial to gain that first interest, how can a company or entrepreneur convert that interest into an actual sale? Furthermore, how can they turn that potential first sale into a relationship with a lifetime customer? By implementing effective strategies, you can create a funnel that increases your sales and adds value to your venture.

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Facebook Marketing: Beyond The Like

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Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, “Facebook Ads: Can They Promote More Than Just Likes?,” moderated by Fang Digital Marketing CEO Jeff Ferguson.

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