In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and extend brands’ awareness. Traditional advertising is dead, and the best way to connect with customers today is by utilizing the most powerful networking platforms the world has ever known. Social media marketing saves money, saves time, allows businesses to connect with consumers more directly and intimately than ever before, and provides unprecedented opportunities for targeted marketing.
Some Facebook iOS users who installed the social network’s most recent update, version 7.0, received access to a new feature, Highlights, under a new tab, People.
The holiday shopping season may be drawing to a close, but it’s just starting to heat up at Tabfusion, as the Facebook tab application developer introduced four new apps for Facebook storefront providers Shopify, Magento, Prestashop, and WooCommerce.
A startup based in Tel Aviv, Israel, Prezma, announced the launch of Prezma for Advertisers, which allows brands to “pack a story” with content from multiple sources and share it on Facebook and other social networks and destinations on the Web.
Netherlands-based The Page Creators, developer of Facebook tab application Like & Win, launched a new app, Social Quiz App, which allows page administrators to create fully customizable quizzes for their pages.
Independent music artists can get into the game on Facebook in a big way thanks to Music Powered Games, which has created a way for artists to mix their music with games and earn commissions right from their Facebook pages.
Most Facebook users will never experience ownership of a Porsche, but some of the automaker’s more than 5.8 million fans on the social network were able to help design a special version of the 911 Carrera 4S, and one lucky fan and a friend will have the chance to actually drive the car at the Porsche Experience Center in the U.K.
There is more to running promotions on Facebook than simply creating them and locating them under a tab, and Facebook application developer Woobox produced the infographic below highlighting eight ways to increase traffic to and drive awareness of promotions on the social network.
Facebook is testing a tab on users’ News Feeds, On This Day, which leads to highlights of their friends’ activity on the social network on that day in years past.