One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
More brands are learning that one of the keys to Facebook marketing is engagement. Taco Bell has aced this test. A high school swimmer posted to the restaurant’s Facebook page, asking for a Speedo that read, “Think Outside The Buns.” Taco Bell not only responded to the post, but sent the young man branded swimwear.
Even if your business doesn’t have the marketing budget of brands such as Taco Bell, Zappos, and Walmart, you can still make an impression on Facebook by studying their tactics for success. Mike Maghsoudi, co-founder of PostRocket, pointed out the things that five brands have done that can be repeated by smaller brands looking to connect with users.
We’ve established that restaurants and other food-based businesses can boost engagement by posting delicious photos on Facebook. Several pages do this, but who does it best? The recently released Unmetric Fast Food Report shows that Burger King and McDonald’s excel on Facebook.
Online-to-offline loyalty program Plink, which rewards its users with Facebook Credits, reached an agreement with digital gift card company Tango Card that will add several new rewards options for Plink users beginning next month.
Will meals taste better when accompanied by a side of free Facebook Credits? Loyalty program Plink intends to find out, with the help of several national restaurant chains.
Taco Bell hopes a Facebook campaign can influence the outcome of a class action lawsuit.