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Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!

VIDEO: How To Gain Fans And Influence By Utilizing Facebook’s Data

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Through Facebook’s social plugins, businesses are finding new and innovative ways to attract readers and customers. At the recent AllFacebook Marketing Conference in San Francisco, Jason Jedlinski, vice president of digital products and platforms at Tribune Broadcasting, and Jay Budzik, chief technology officer at Perfect Market, showed attendees how a Los Angeles TV station found viewers through creatively using Facebook’s data.

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Foursquare Checks In To Success With Facebook’s Open Graph

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You know you’ve seen it on your friend’s Facebook profile or Twitter feed: a Foursquare check-in, proclaiming that they are now the mayor of the local burger joint. On Monday, Facebook praised Foursquare’s use of open graph technology, which has allowed the program to grow by  leaps and bounds. Foursquare Product Manager Noah Weiss noted that sign-ups rose by 50 percent after Facebook login was added to the application.

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