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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

VIDEO: How To Gain Fans And Influence By Utilizing Facebook’s Data

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Through Facebook’s social plugins, businesses are finding new and innovative ways to attract readers and customers. At the recent AllFacebook Marketing Conference in San Francisco, Jason Jedlinski, vice president of digital products and platforms at Tribune Broadcasting, and Jay Budzik, chief technology officer at Perfect Market, showed attendees how a Los Angeles TV station found viewers through creatively using Facebook’s data.

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Foursquare Checks In To Success With Facebook’s Open Graph

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You know you’ve seen it on your friend’s Facebook profile or Twitter feed: a Foursquare check-in, proclaiming that they are now the mayor of the local burger joint. On Monday, Facebook praised Foursquare’s use of open graph technology, which has allowed the program to grow by  leaps and bounds. Foursquare Product Manager Noah Weiss noted that sign-ups rose by 50 percent after Facebook login was added to the application.

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