With all of the work Facebook is doing to revamp the process of advertising on the social network, it also revamped advertising about the social network, introducing three new spots on the company’s page: Trip, Couch Skis, and Runner.
Facebook Co-Founder and CEO Mark Zuckerberg and WhatsApp Co-Founder and CEO Jan Koum both tried to quell concerns about the cross-platform mobile messaging application being overrun by ads following its acquisition by the social network Wednesday, during a conference call following the announcement of the deal.
Facebook is growing as a mobile company, with roughly 618 million people checking Facebook from their phones and tablets. According to new figures released Thursday by App Annie, Facebook Messenger is the No. 1 iOS social networking application, in terms of monthly downloads. The Facebook native app is No. 3. Both Messenger and Facebook are also quite popular on Android, as well.