The big winner in the 2014 editions of Black Friday and Cyber Monday was Amazon, as the online retail giant was tops in mentions on Facebook and Twitter on both major shopping days, as well as posting the quickest average response time on those days, according to social marketing and analytics platform Engagor.
Brands took to Instagram with Halloween-related posts, and the Facebook-owned photo- and video-sharing network highlighted examples from Target, Ford Motor, JetBlue Airways, Oreo, Starbucks, Disneyland and Asos in a post on the Instagram for Business blog.
Social relationship platform provider Spredfast announced Friday that it raised $32.5 million in growth capital in a funding round led by Lead Edge Capital, adding that the funds will be used for talent acquisition, product development, and global expansion.
Facebook’s emphasis on mobile will not take a vacation for the holiday shopping season, as the social network offered some tips for marketers looking to incorporate mobile into their Facebook promotion mix in a post on the Facebook for Business page.
How many of the Fortune 500 companies have accounts on Facebook-owned photo-sharing network Instagram? According to digital intelligence firm TrackMaven, the answer is 123, and of those 123, 112 (or 91 percent) have posted at least once, and 17 percent (85) posted in the 30 days leading up to Sept. 17.
Target Wednesday announced the launch of its second Give with Target initiative, which allows Facebook users to vote, via an application on the retail giant’s Facebook page, on which schools get to divvy up $5 million in donations toward items such as electronics, school and office supplies, and storage and organization products.
In June, Facebook announced that status updates could include “clickable” hashtags. Users have been sticking hashtags on Facebook posts for years, but since they weren’t clickable, they were sort of insider jokes for their friends and fans. But they’ve been a popular way for users to track conversations and topics on Twitter, Instagram, and Google Plus, and, since social networks often steal popular features from competitors, it wasn’t a big surprise to see hashtags make their way to Facebook.