Target - AllFacebook

Target Cartwheel Aimed At Driving Facebook Users Into Stores

David Cohen — Thu, 09 May 2013 17:28:38 +0000

Retail giant Target teamed up with Facebook on the launch of Cartwheel, which debuted on beta Wednesday and is aimed at using the social network’s offers feature to drive shoppers into its stores.

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REPORT: T-Mobile USA Was Most Responsive U.S. Brand On Facebook In 1Q

David Cohen — Tue, 30 Apr 2013 12:04:30 +0000

Mobile service provider T-Mobile USA was the most responsive U.S. brand on Facebook in the first quarter of 2013, according to the latest Socially Devoted report from analytics provider Socialbakers.

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ShopIgniter Ramps Up Igniter Rich Media Social Marketing Platform

David Cohen — Mon, 15 Apr 2013 14:06:49 +0000

Social rich media marketing platform ShopIgniter is looking to ignite social and mobile advertising with the latest update to its flagship Igniter platform.

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STUDY: What Do Millennials Like On Facebook?

Justin Lafferty — Wed, 10 Apr 2013 14:14:05 +0000

One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”

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Pondering Advertising On Facebook Home

Justin Lafferty — Tue, 09 Apr 2013 15:37:48 +0000

When users start getting Facebook Home on Android devices, there won’t be paid advertising. But much like other Facebook products, it’s likely coming. Co-Founder and CEO Mark Zuckerberg didn’t rule it out when the product was announced last week. Todd Herrold, senior director of product marketing at Kenshoo Social, talked with AllFacebook about how Facebook Home can change mobile advertising.

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For Facebook Ads, How Targeted Is Too Targeted?

Justin Lafferty — Wed, 03 Apr 2013 17:07:45 +0000

It’s no secret that Facebook in recent years has become a data company. The more data Facebook has about its users — such as gender, education, likes, and location — the better it can serve targeted ads. But Facebook has to strike a cautious balance with regard to targeting. Whereas many users see ads that are wholly irrelevant, many others feel that Facebook can be too invasive when it comes to advertising.

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What Does The Facebook Card Mean For Brands?

Justin Lafferty — Tue, 05 Feb 2013 14:53:33 +0000

Last week, Facebook entered the gift card market with the Facebook Card — a new addition to Facebook Gifts. Unlike other gift card options offered by Gifts, this is a plastic card that can be used at Target, Sephora, Jamba Juice, and Olive Garden. Noah Mallin, vice president of social media for brand agency Digitas, thinks that the Facebook Card could be a very powerful way that brands learn more about users’ spending habits, and it could also revolutionize mobile ads.

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Facebook Jumps Into The Gift Card Market With Facebook Cards

Justin Lafferty — Thu, 31 Jan 2013 13:07:03 +0000

Facebook made a serious entry into the social gifting fray with Facebook Gifts last year, and now it’s looking to go deeper into the market. The company Thursday announced the Facebook Card, a plastic gift card that hold all electronic gift cards users have received through the social network. This will roll out gradually to U.S. users.

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Black Friday Influenced Most Popular U.S. Facebook Pages Of November

Justin Lafferty — Wed, 12 Dec 2012 19:01:23 +0000

If you’ve been following any of AllFacebook’s posts about Black Friday, holiday shopping, and Facebook, it’s probably no surprise to you that Walmart was the most popular U.S. page on Facebook in November, according to new stats from Socialbakers. Walmart also posted one of the most engaging photos.

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INFOGRAPHIC: Walmart, IPhone, And The Hottest Holiday Tech Trends On Facebook

Justin Lafferty — Mon, 10 Dec 2012 13:28:15 +0000

Walmart was the most-talked-about brand on Facebook over Black Friday and Cyber Monday, and it appears that the major retailer has carried that momentum through the holiday season. According to an infographic from Compass Labs, Walmart is again one of the most popular Facebook brands, with the iPhone and Xbox 360 among the biggest tech gifts.

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Walmart, Toys “R” Us Saw Biggest Facebook Gains On Black Friday, Cyber Monday

Justin Lafferty — Fri, 30 Nov 2012 13:26:19 +0000

As millions of people opened their wallets last weekend for Black Friday and Cyber Monday deals, brands’ Facebook pages also experienced success. Walmart, which was bombarded on Facebook with criticism for opening at 8 p.m. on Thanksgiving, was actually the most successful brand on the social network during the two shopping days, according to Socialbakers. Amazon, Macy’s, and Toys “R” Us also earned kudos for fan growth and engagement.

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Black Friday Fever On Facebook: Retailers Make Up Entire Top 25 In Terms Of PTAT

David Cohen — Mon, 26 Nov 2012 15:48:04 +0000

Facebook had Black Friday fever during the week of Nov. 16 through 23, as the top 25 people talking about this scores went to retailers on Black Friday itself, with gigantic jumps in mentions of Black Friday (1,450 percent), shopping (586 percent), mall (304 percent), and sales (162 percent) during that time period.

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Facebook Highlights Black Friday Campaigns, Apps

David Cohen — Mon, 19 Nov 2012 18:17:01 +0000

With Black Friday just days away, mentions on Facebook containing words related to holiday shopping are up 160 percent compared with one month ago, while mentions of Christmas are up 157 percent, according to the social network.

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Target Reveals Some Black Friday Sale Items Via Facebook Game

David Cohen — Mon, 12 Nov 2012 09:48:13 +0000

Really, Target? Most of us are still shaking off the effects of leftover Halloween candy, and you’re already promoting Black Friday?

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Report: Coca-Cola Added Most Facebook Likes In August

David Cohen — Mon, 10 Sep 2012 17:05:29 +0000

Users of Facebook and other social networks were thirsty for Coca-Cola in August, as the beverage giant sat atop the growth list for the Optim.al Index for the month, along with pulling in the most likes for the month.

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