With the holiday shopping season about to blast off and Small Business Saturday on tap this weekend, Facebook offered five tips for small and midsized businesses that are using the social network for marketing purposes.
Brands on Facebook have the ability to opt their websites or applications out of the social network’s enhanced targeting with website data, and still retain access to the social network’s standard targeting features and custom audiences.
Facebook introduced audience insights in May as a way for brands to learn more about the audiences they target with their ads on the social network in order to refine their strategies, but what technical challenges did it face, and how were they overcome? Software engineers Deniz Demir, Islam AbdelRahman, Liang He and Yingsheng Gao answered those questions in a post on Facebook’s engineering blog.
The anxious feeling students get on the day their report cards are issued may soon be felt by advertisers on Facebook thanks to Ad Grader, a new free tool that analyzes News Feed ads on the social network and offers a grade and tips for improvement.
Facebook Preferred Marketing Developer and social relationship and content-distribution platform SocialFlow announced the launch of SocialFlow for Agencies, a software-as-a-service offering geared toward ad agencies.
What are Facebook co-founder and CEO Mark Zuckerberg’s plans for the company over the next three, five and 10 years? He went into great detail on those plans during the social network’s third-quarter earnings call Tuesday.