Targeted Ads - AllFacebook

Brands Using Facebook’s Action Spec Targeting Can Now Alter Time Ranges

David Cohen — Fri, 24 May 2013 11:33:26 +0000

Facebook brands working with Preferred Marketing Developers that have access to its ads application-programming interface can now specify time ranges shorter than the default of 14 days for the social network’s action spec targeting capability, sister blog Inside Facebook reported.

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Facebook: Atlas View Tags Can Now Track Custom Audiences, Partner Categories, Lookalike Audiences

David Cohen — Thu, 23 May 2013 11:14:46 +0000

Facebook acquired Atlas Solutions from Microsoft in February and extolled its virtues during its first-quarter earnings call earlier this month. Now, the social network told its largest advertisers that Atlas’ view tags can be used to track targeted ads using its custom audiences, partner categories, and lookalike audiences options, sister blog Inside Facebook reported.

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AdRoll Announces Self-Service Retargeting For Facebook News Feed Ads

Justin Lafferty — Wed, 22 May 2013 14:05:07 +0000

AdRoll, a Facebook Exchange partner, announced Wednesday that it has rolled out ad retargeting in the News Feed. The company launched this capability earlier this month in beta, and opened it up to all AdRoll customers Wednesday. This way, advertisements can be tailored to target users’ activity off of Facebook.

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SocialCode Touts Results Of Campaigns Using Facebook’s Partner Categories

David Cohen — Mon, 13 May 2013 18:13:42 +0000

Social marketing solutions provider SocialCode shared its results from two campaigns using Facebook’s partner categories ad targeting, which was introduced last month, reporting that engagement per like was seven times and five times higher, respectively, when compared with standard Facebook ad targeting.

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Facebook Expands FBX Test For News Feed Ads

Justin Lafferty — Mon, 06 May 2013 19:35:42 +0000

In March, Facebook started an alpha test of Facebook Exchange in the News Feed. Monday, Facebook announced that the FBX for News Feed program has been successful so far, and it is expanding in beta. This technology allows advertisers to retarget Facebook users who visited their websites with page post ads in the News Feed, and not just sidebar ads.

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Facebook Marketing Partnership: Compass Labs, ShopIgniter

David Cohen — Mon, 06 May 2013 11:37:17 +0000

Social advertising and marketing companies Compass Labs and ShopIgniter announced a partnership that will offer brands access to the former’s audience insights and interest-targeting capabilities and the latter’s social rich media campaigns.

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Facebook Wants To Make News Feed Ads Better, But Will Brands Comply?

Justin Lafferty — Wed, 01 May 2013 19:56:46 +0000

Facebook has been aggressively rolling out new advertising vehicles over the past few months, but it appears as if the site is going to focus on what it’s got going now. In an earnings call Wednesday with investors, Facebook’s top officials said that the company is more set on making sure that the types of ads that are currently in place are the kinds that will be relevant for users and generate engagement. However, as some brands improperly use or overuse News Feed ads, users may be less likely to do much more than keep scrolling.

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Facebook Promoted Page Like Ads Go Global

David Cohen — Tue, 30 Apr 2013 14:16:16 +0000

Promoted page like ads, which Facebook initially rolled out in the U.S. last December, were made available on a global basis Tuesday.

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Spruce Media Bullish On Facebook In 1Q Report On State Of Advertising

David Cohen — Mon, 29 Apr 2013 14:20:59 +0000

Spruce Media, a Facebook Strategic Preferred Marketing Developer, examined the state of Facebook advertising in the first quarter of 2013, and reported mostly positive results, in advance of the social network’s first-quarter earnings call Wednesday afternoon.

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Facebook Expands Promoted Posts Option To ‘Everyone’

Justin Lafferty — Wed, 17 Apr 2013 18:06:50 +0000

Facebook has been tweaking the options within promoted posts for pages, but social media expert Jon Loomer noticed recently that page administrators can now promote posts to everyone on the social network.

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Facebook Testing Ads In Graph Search Results

David Cohen — Wed, 17 Apr 2013 11:08:45 +0000

Facebook began a small test of Facebook Exchange and marketplace ads between results of its Graph Search, sister blog Inside Facebook reported.

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Facebook’s Partner Category Targeting: Is Your Head Spinning Yet?

Dennis Yu — Tue, 16 Apr 2013 15:31:22 +0000

Recently, Facebook announced something called partner category targeting, which lets us run ads based on a user’s retail shopping behavior and other offline information.

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The Problem With Social Ads: It’s Not Facebook, It’s You

Guest Writer — Wed, 10 Apr 2013 18:29:48 +0000

As a digital marketer, I’m reading far too many articles taking jabs at the Facebook advertising platform. The argument runs that because the ads you see against your profile are sometimes irrelevant, Facebook’s business model is flawed. Most of the articles of this ilk focus on this being Facebook’s problem, with this being a product-related issue. From a user and business perspective, this is simply not true.

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Facebook Has A Nigerian Problem With Targeting

Guest Writer — Wed, 10 Apr 2013 15:33:36 +0000

No, I didn’t receive an email from Princess Zuckerberg asking me to save her family fortune from the hands of the rebel forces. This is not the typical Nigerian 419 scam. In this version, Facebook is unknowingly misleading its advertisers about its vaunted targeting abilities. If you buy ads targeting the U.S., it is now very likely that you are getting traffic from Nigeria and other parts of Africa, as well.

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Facebook’s Partner Categories Enable Brands To Target Ads To Users Based On Activity Across Web

David Cohen — Wed, 10 Apr 2013 11:00:22 +0000

Facebook’s ad-targeting capabilities took a giant step forward with Wednesday’s launch of partner categories, which allow brands on the social network to show ads to users based not only on their Facebook activity, but their activity across the Web, via both desktop and mobile, and even their offline purchases and tendencies.

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