Targeted Advertising

Mediabistro Webcast

"Vine: Create Quick Social Videos To Market Your Brand" Webcast

Speaker Gemma CravenVine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here.

Facebook Expands Custom Audiences With Datalogix, Epsilon, Acxiom, BlueKai

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A report last week that Facebook was testing a new type of targeted advertising, along with several third-party partners, which would allow brands to market to users based on items they have previously expressed interest in while surfing the Web was confirmed Wednesday with the social network’s announcement on its Facebook Studio blog of the expansion of its custom audiences offering with data-centric partners Datalogix, Epsilon, Acxiom, and BlueKai.

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Facebook Scraps Tag Suggest Facial-Recognition Feature In EU, Gets Thumbs Up From Ireland DPC

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Irish eyes (and those of the rest of the European Union) are finally smiling on Facebook, as Ireland’s Office of the Data Protection Commissioner announced that “the great majority” of the privacy recommendations it made to the social network to keep it in compliance with those of the EU have been “fully implemented to the satisfaction of this office.” The major concession by Facebook: Its tag suggest feature, which enabled facial recognition for Facebook photos, has been turned off for all new users in the EU, with existing users to lose access to the feature by Oct. 15.

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