Targeting - AllFacebook

Targeting - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Wed, 22 May 2013 11:20:11 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 A Guide To Marketing On Facebook Home

Facebook has recently shared that on Facebook Home, engagement with the social network has increased 25 percent compared to the standard Facebook mobile application. In this case, engagement refers to the expected: commenting, liking and sharing, but also refers to additional time spent in the app such as messaging.

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]]> Guest Writer http://allfacebook.com/jonathan-espinosa-facebook-home-marketing_b117219#disqus_thread http://allfacebook.com/jonathan-espinosa-facebook-home-marketing_b117219 http://allfacebook.com/?p=117219 Sat, 11 May 2013 14:05:58 +0000 Facebook Wants To Make News Feed Ads Better, But Will Brands Comply?

Facebook has been aggressively rolling out new advertising vehicles over the past few months, but it appears as if the site is going to focus on what it’s got going now. In an earnings call Wednesday with investors, Facebook’s top officials said that the company is more set on making sure that the types of ads that are currently in place are the kinds that will be relevant for users and generate engagement. However, as some brands improperly use or overuse News Feed ads, users may be less likely to do much more than keep scrolling.

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]]> Justin Lafferty http://allfacebook.com/facebook-1q-ad-vision_b116439#disqus_thread http://allfacebook.com/facebook-1q-ad-vision_b116439 http://allfacebook.com/?p=116439 Wed, 01 May 2013 19:56:46 +0000 Datalogix, Which Presents Offline Purchasing Data To Facebook, Raises $25M In Series B Funding

In an effort to attract advertisers, Facebook has partnered with firms such as Datalogix to find out how the social network influences online purchasing behavior. These efforts will likely be ramped up, as TechCrunch reported Thursday that Datalogix has raised $25 million in Series B funding, led by Institutional Venture Partners.

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]]> Justin Lafferty http://allfacebook.com/datalogix-series-b-facebook-25m_b115961#disqus_thread http://allfacebook.com/datalogix-series-b-facebook-25m_b115961 http://allfacebook.com/?p=115961 Thu, 25 Apr 2013 16:58:54 +0000 Post Planner Launches Time Zone-Specific Facebook Posting Feature

So your company is based in San Francisco, but you’ve got a big fan base in Berlin. Posting to your Facebook page at 3 p.m. from California means it’s midnight in Germany. Post Planner has recently launched a way to solve this, by allowing Facebook page admins to post to a determined time zone among fans’ locations. For instance, an admin can make sure that a post will be seen when their fans across the world will be ready to engage with it.

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]]> Justin Lafferty http://allfacebook.com/post-planner-time-zone_b115953#disqus_thread http://allfacebook.com/post-planner-time-zone_b115953 http://allfacebook.com/?p=115953 Thu, 25 Apr 2013 14:37:49 +0000 Facebook Expands Promoted Posts Option To ‘Everyone’ Facebook has been tweaking the options within promoted posts for pages, but social media expert Jon Loomer noticed recently that page administrators can now promote posts to everyone on the social network.

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]]> Justin Lafferty http://allfacebook.com/facebook-expands-promoted-posts-option-to-everyone_b115535#disqus_thread http://allfacebook.com/facebook-expands-promoted-posts-option-to-everyone_b115535 http://allfacebook.com/?p=115535 Wed, 17 Apr 2013 18:06:50 +0000 Facebook’s Partner Category Targeting: Is Your Head Spinning Yet? Recently, Facebook announced something called partner category targeting, which lets us run ads based on a user’s retail shopping behavior and other offline information.

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]]> Dennis Yu http://allfacebook.com/partner-category-targeting-is-your-head-spinning-yet_b115332#disqus_thread http://allfacebook.com/partner-category-targeting-is-your-head-spinning-yet_b115332 http://allfacebook.com/?p=115332 Tue, 16 Apr 2013 15:31:22 +0000 Why Pay-Per-Click Tool Vendors Are Struggling On Facebook

Three years ago, you could drastically reduce your cost per click by just running a ton of ads. The mainstream pay-per-click vendors, experienced with Google, applied their same techniques to Facebook — multiplying tons of ad combos by headlines, images, and body copy. While that technique was positioned as smart optimization, it was really spamming the system with thousands and thousands of terrible ads. If a general message against a particular audience wasn’t effective, making 10,000 variants of the same thing wouldn’t matter.

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]]> Dennis Yu http://allfacebook.com/why-pay-per-click-tool-vendors-are-struggling-on-facebook_b115026#disqus_thread http://allfacebook.com/why-pay-per-click-tool-vendors-are-struggling-on-facebook_b115026 http://allfacebook.com/?p=115026 Thu, 11 Apr 2013 13:54:05 +0000 The Problem With Social Ads: It’s Not Facebook, It’s You

As a digital marketer, I’m reading far too many articles taking jabs at the Facebook advertising platform. The argument runs that because the ads you see against your profile are sometimes irrelevant, Facebook’s business model is flawed. Most of the articles of this ilk focus on this being Facebook’s problem, with this being a product-related issue. From a user and business perspective, this is simply not true.

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]]> Guest Writer http://allfacebook.com/social-ads-ben-harper_b115008#disqus_thread http://allfacebook.com/social-ads-ben-harper_b115008 http://allfacebook.com/?p=115008 Wed, 10 Apr 2013 18:29:48 +0000 Facebook Has A Nigerian Problem With Targeting

No, I didn’t receive an email from Princess Zuckerberg asking me to save her family fortune from the hands of the rebel forces. This is not the typical Nigerian 419 scam. In this version, Facebook is unknowingly misleading its advertisers about its vaunted targeting abilities. If you buy ads targeting the U.S., it is now very likely that you are getting traffic from Nigeria and other parts of Africa, as well.

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]]> Guest Writer http://allfacebook.com/nigerian-targeting-harlan-kilstein_b114971#disqus_thread http://allfacebook.com/nigerian-targeting-harlan-kilstein_b114971 http://allfacebook.com/?p=114971 Wed, 10 Apr 2013 15:33:36 +0000 Pondering Advertising On Facebook Home

When users start getting Facebook Home on Android devices, there won’t be paid advertising. But much like other Facebook products, it’s likely coming. Co-Founder and CEO Mark Zuckerberg didn’t rule it out when the product was announced last week. Todd Herrold, senior director of product marketing at Kenshoo Social, talked with AllFacebook about how Facebook Home can change mobile advertising.

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]]> Justin Lafferty http://allfacebook.com/pondering-advertising-on-facebook-home_b114869#disqus_thread http://allfacebook.com/pondering-advertising-on-facebook-home_b114869 http://allfacebook.com/?p=114869 Tue, 09 Apr 2013 15:37:48 +0000 For Facebook Ads, How Targeted Is Too Targeted?

It’s no secret that Facebook in recent years has become a data company. The more data Facebook has about its users — such as gender, education, likes, and location — the better it can serve targeted ads. But Facebook has to strike a cautious balance with regard to targeting. Whereas many users see ads that are wholly irrelevant, many others feel that Facebook can be too invasive when it comes to advertising.

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]]> Justin Lafferty http://allfacebook.com/for-facebook-ads-how-targeted-is-too-targeted_b114438#disqus_thread http://allfacebook.com/for-facebook-ads-how-targeted-is-too-targeted_b114438 http://allfacebook.com/?p=114438 Wed, 03 Apr 2013 17:07:45 +0000 8 Critical Steps For B2B Facebook Advertising Success Wondering how to optimize your Facebook advertising campaigns for business-to-business? We’ve broken down the process into eight essential steps.

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]]> Guest Writer http://allfacebook.com/8-critical-steps-for-b2b-facebook-advertising-success_b112724#disqus_thread http://allfacebook.com/8-critical-steps-for-b2b-facebook-advertising-success_b112724 http://allfacebook.com/?p=112724 Tue, 12 Mar 2013 14:24:43 +0000 Four Things Marketers Can Do With Facebook Graph Search

Facebook’s new search engine, graph search, is every amateur stalker’s dream. Many posts already discussed the new feature for personal use, dating, and marketing, and dozens of others explained about graph search optimization.

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]]> Guest Writer http://allfacebook.com/eti-suruzon-graph-search_b109313#disqus_thread http://allfacebook.com/eti-suruzon-graph-search_b109313 http://allfacebook.com/?p=109313 Fri, 25 Jan 2013 10:55:10 +0000 Facebook’s Graph Search Will Both Challenge And Help Brands

Facebook’s newest addition — graph search — can change the way brands not only market on the site, but find potential customers through the social network, provided they’re savvy enough. Graph search takes the recommendation power of Yelp and combines it with Facebook’s tremendous social graph to make it more important for businesses to cater to their Facebook fans and brick-and-mortar customers.

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]]> Justin Lafferty http://allfacebook.com/facebook-graph-search-brands_b108736#disqus_thread http://allfacebook.com/facebook-graph-search-brands_b108736 http://allfacebook.com/?p=108736 Thu, 17 Jan 2013 15:40:00 +0000 Facebook Offers Admins The Ability To Promote Page, Get More Likes Facebook has long allowed page administrators to promote individual posts, but now the site is apparently pushing more options for marketers to pay to amplify pages themselves. As Jon Loomer points out, some pages have the option to quickly create ads to get more likes.

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]]> Justin Lafferty http://allfacebook.com/facebook-promoted-page-ads_b108389#disqus_thread http://allfacebook.com/facebook-promoted-page-ads_b108389 http://allfacebook.com/?p=108389 Fri, 11 Jan 2013 13:04:38 +0000