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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Europe Versus Facebook Files Prism Complaints

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Student group Europe Versus Facebook has tangled with the social network before, in case you couldn’t tell by its name, filing numerous complaints related to Facebook’s privacy policies starting in 2011. Now, EVF is taking on Facebook again over its alleged role in the U.S. National Security Agency’s Prism initiative, and the group is also taking on Apple, Microsoft, Skype, and Yahoo.

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Uncle Sam, California Benefit From Facebook Employees’ Stock Windfall

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On Monday, rank-and-file Facebook employees will be able to sell their stock, which officially came to fruition Thursday. Collectively, the roughly 225 million shares are worth about $5.2 billion, based on Wednesday’s closing price of $23.23 apiece. But it’s not just Facebook employees who are excited for a potential sell-off — the federal and California governments stand to profit from this, as well.

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Facebook Posts 3Q Net Loss On Increased Revenues; Totals 1.007 Billion Monthly Active Users, 640M Mobile MAUs

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Facebook posted a net loss of $372 million in the third quarter of 2012 using generally accepted accounting principles, or $59 million following the GAAP income tax provision for the third quarter of $431 million, compared with net income of $227 million in the third quarter of 2011, on revenue of $1.26 billion, which was up 32 percent from $954 million in the year-ago period.

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