One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
People on Facebook love to post about Valentine’s Day — whether it’s talking about how amazing their significant other is, or lamenting the commercialization of Feb. 14. Facebook released an infographic Thursday through Facebook Stories, showing how people are engaging with the holiday on the social network.
People all over the world watched the Grammy Awards ceremony Sunday night, also taking to Facebook to post about their favorite stars or fashions. According to Facebook’s Talk Meter and InStyle magazine, users loved to post about the looks rocked by Katy Perry and Justin Timberlake, but they thought Rihanna was the best-dressed.
Facebook pranksters have struck again. Earlier this year, users played with a Facebook contest to send rapper Pitbull to the most remote Walmart possible — Kodiak, Alaska. Now a contest sponsored by Chegg and Papa John to send singer Taylor Swift to perform at a high school or college has been taken over. There’s a campaign to send Swift to Horace Mann School for the Deaf in Allston, Mass.
Adele may have taken home the most hardware at last night’s 54th Annual Grammy Awards, collecting six statues, but when it comes to Grammy winners’ Facebook likes, she lags behind Rihanna, Taylor Swift, and Chris Brown.