Social media agency We Are Social has primarily focused on earned and owned media, but the company feels that as the lines between paid, earned, and owned Facebook media are becoming blurred, it’s time to expand its offerings. We Are Social announced that it is offering support for companies that plan to pay for advertising on Facebook and other social media sites. The company hired David Gilbert, formerly of TBG Digital, to run this new program.
Social media advertising specialist TBG Digital created a Facebook application for Topman that will allow the apparel retailers fans on the social network to view a live stream of its London Collections A/W 2013 fashion show Monday as if they were seated in the front row.
Report: Addition Of Ads To News Feed, Mobile Drove Facebook Click-Through Rates Up In 3Q, Cost Per Click Down
Click-through rates for Facebook ads during the third quarter rose dramatically, causing a large drop in cost per click, according to the latest report from social media advertising specialist TBG Digital, which analyzed some 520 billion impressions in more than 190 countries for 282 clients from the first quarter of 2011 through the third quarter of 2012.
Not long after several companies celebrated their entrance into the Facebook Preferred Marketing Developer Program, one company has lost its ads badge for violating rules regarding talking about new product tests. According to sister site Inside Facebook, TBG Digital is no longer recognized as a Preferred Marketing Developer in the field of advertising.
Facebook’s oft-criticized advertising sector got some good news in the form of the second-quarter 2012 Global Facebook Advertising Report from social media advertising specialist TBG Digital, as numbers were up across the board in several key metrics, driven largely by the success of sponsored stories.
Facebook’s move to allow advertisers to purchase sponsored stories exclusively targeted to mobile news feeds is apparently paying off, at least according to Facebook and social advertising outfit TBG Digital, and if the social network and brands can sustain the momentum, it may present a solution to Facebook’s oft-reported mobile revenue woes.
Rising demand for advertising has enabled Facebook to raise prices across categories, which makes sponsored stories more cost effective than ever, along with sending clickthrough traffic to brand pages instead of offsite.
The costs of advertising on Facebook are rising, but marketers who keep their traffic within the social network’s environment are seeing their costs per click drop by as much as 45 percent, according to fourth-quarter research from TBG Digital.
Click-throughs on Facebook advertisements have risen 18.5 percent during the third quarter.
Which Facebook advertising opportunities should you bid on, and how much? Clickable can help marketing managers fine tune the answers to those questions.