TBG Digital

We Are Social Adds Paid Media Support

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Social media agency We Are Social has primarily focused on earned and owned media, but the company feels that as the lines between paid, earned, and owned Facebook media are becoming blurred, it’s time to expand its offerings. We Are Social announced that it is offering support for companies that plan to pay for advertising on Facebook and other social media sites. The company hired David Gilbert, formerly of TBG Digital, to run this new program.

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Report: Addition Of Ads To News Feed, Mobile Drove Facebook Click-Through Rates Up In 3Q, Cost Per Click Down

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Click-through rates for Facebook ads during the third quarter rose dramatically, causing a large drop in cost per click, according to the latest report from social media advertising specialist TBG Digital, which analyzed some 520 billion impressions in more than 190 countries for 282 clients from the first quarter of 2011 through the third quarter of 2012.

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