TBG Digital - AllFacebook

We Are Social Adds Paid Media Support

Justin Lafferty — Tue, 19 Feb 2013 12:42:33 +0000

Social media agency We Are Social has primarily focused on earned and owned media, but the company feels that as the lines between paid, earned, and owned Facebook media are becoming blurred, it’s time to expand its offerings. We Are Social announced that it is offering support for companies that plan to pay for advertising on Facebook and other social media sites. The company hired David Gilbert, formerly of TBG Digital, to run this new program.

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TBG Digital Helps Give Topman’s Facebook Stream The 360-Degree Touch

David Cohen — Fri, 04 Jan 2013 16:02:12 +0000

Social media advertising specialist TBG Digital created a Facebook application for Topman that will allow the apparel retailers fans on the social network to view a live stream of its London Collections A/W 2013 fashion show Monday as if they were seated in the front row.

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Report: Addition Of Ads To News Feed, Mobile Drove Facebook Click-Through Rates Up In 3Q, Cost Per Click Down

David Cohen — Mon, 22 Oct 2012 10:48:05 +0000

Click-through rates for Facebook ads during the third quarter rose dramatically, causing a large drop in cost per click, according to the latest report from social media advertising specialist TBG Digital, which analyzed some 520 billion impressions in more than 190 countries for 282 clients from the first quarter of 2011 through the third quarter of 2012.

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Facebook Suspends TBG Digital From Preferred Marketing Developer Program

Justin Lafferty — Mon, 15 Oct 2012 20:16:32 +0000

Not long after several companies celebrated their entrance into the Facebook Preferred Marketing Developer Program, one company has lost its ads badge for violating rules regarding talking about new product tests. According to sister site Inside Facebook, TBG Digital is no longer recognized as a Preferred Marketing Developer in the field of advertising.

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Report: Sponsored Stories, Mobile Ad Targeting Drive Facebook’s 2Q Ad Metrics

David Cohen — Wed, 18 Jul 2012 07:00:35 +0000

Facebook’s oft-criticized advertising sector got some good news in the form of the second-quarter 2012 Global Facebook Advertising Report from social media advertising specialist TBG Digital, as numbers were up across the board in several key metrics, driven largely by the success of sponsored stories.

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What Facebook Mobile Advertising Revenue Crisis?

David Cohen — Tue, 19 Jun 2012 12:59:31 +0000

Facebook’s move to allow advertisers to purchase sponsored stories exclusively targeted to mobile news feeds is apparently paying off, at least according to Facebook and social advertising outfit TBG Digital , and if the social network and brands can sustain the momentum, it may present a solution to Facebook’s oft-reported mobile revenue woes.

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Facebook Advertising Rates Skyrocket, CPM Up 41%

Jackie Cohen — Mon, 16 Apr 2012 16:14:12 +0000

Rising demand for advertising has enabled Facebook to raise prices 41 percent over a one-year period, for promotions sold based on the number of views or hits. continued…

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REPORT: Advertising On Facebook Is Getting More Costly

David Cohen — Mon, 16 Jan 2012 08:00:41 +0000

The costs of advertising on Facebook are rising, but marketers who keep their traffic within the social network’s environment are seeing their costs per click drop by as much as 45 percent, according to fourth-quarter research from TBG Digital.

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Click-Throughs On Facebook Rise 18.5% This Summer

David Cohen — Tue, 11 Oct 2011 09:00:25 +0000

Click-throughs on Facebook advertisements have risen 18.5 percent during the third quarter.

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Clickable Ups Your Ante In Facebook Ad Bidding

David Cohen — Wed, 05 Oct 2011 16:17:42 +0000

Which Facebook advertising campaigns should you bid on, and how much? Clickable can help marketing managers find better answers to those questions.

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Facebook Ad Timing: Mind The Clock, Boost ROI 116%

David Cohen — Wed, 07 Sep 2011 07:00:19 +0000

Timing is everything when it comes to marketing on Facebook, and TBG Digital says deploying ads at the proper time could boost the return on investment by 116 percent.

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Facebook Advertising Increases 19-Fold This Year

David Cohen — Tue, 19 Jul 2011 12:19:50 +0000

Brand advertising is skyrocketing on Facebook, up 104 percent in the second quarter of 2011 compared with the first quarter, and up a staggering 1,900 percent versus the year-ago quarter, according to TBG Digital.

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Facebook Sponsored Stories Increase CTR By 46%

Nick O'Neill — Tue, 03 May 2011 13:20:09 +0000

Facebook’s new sponsored story advertising format has a 46 percent higher click-through rate than other ads offered by the site, according to a report.
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