As the relationship between Facebook and television becomes more intertwined for viewers and users, how can marketers take advantage? 4C, a Facebook Preferred Marketing Developer for ads and insights, released the results of a study of more than 150 brands in five major verticals and more than 800 TV programs on 14 broadcast and cable networks in the U.S., using public anonymized aggregate data from Facebook.
Basic-cable juggernaut TBS and DumbDumb, the digital advertising and production company run by Jason Bateman and Will Arnett, will team up to create short-form customized comedy videos on Facebook for six brands.
Have you run out of clever ways to riff on your friends on Facebook? Well Conan O’Brien has just the thing for you — but close all of your other browser tabs before trying it.