
Droid does it: Facebook announced a press event at its headquarters in Menlo Park, Calif., Thursday (April 4), with the invite reading, “Come See Our New Home on Android.”

Droid does it: Facebook announced a press event at its headquarters in Menlo Park, Calif., Thursday (April 4), with the invite reading, “Come See Our New Home on Android.”

One of the leading minds behind Facebook’s mobile-first push is leaving the company. TechCrunch reported that Rasmus Andersson, Facebook’s lead mobile designer, has taken a job at Dropbox, working with the design and engineering teams.

Facebook began testing a feature it referred to as threaded comments last November, as reported at the time by sister blog Inside Facebook, and now, according to reports, the social network is ready to take the feature, renamed replies, to the next level.

Facebook launched iOS application Poke, a timed messaging service that drew heavy comparisons to Snapchat, in December. Now that Poke has been in the App Store for a few months, it’s evident that Snapchat is winning the battle among U.S. iPhone users, according to new figures released by Onavo Insights and published by TechCrunch.

What changes to its news feed will Facebook unveil at its press event Thursday at its headquarters in Menlo Park, Calif.? According to a Facebook employee, a social advertising industry source, and developers who spoke with TechCrunch, the big announcement involves new ways for users to filter their news feeds.

Facebook Director of Product Blake Ross announced (in a Facebook post, not surprisingly) that he is leaving the social network, and Ross did not reveal his next destination.

In December, Ad Age reported that Facebook was working on 15-second video ads that would automatically play in the news feed, potentially with audio. User backlash to this development was harsh, but Facebook is still tweaking the potential product. Chief Marketing Officer David Fischer said earlier this week at the Future of Media Conference at Stanford University that if the company were to roll out auto-play video ads, there’s a way that it could be done without greatly hurting the user experience.

Facebook has overhauled its main profile page, introducing timeline. It has changed how people will find information on the site by launching graph search. So what’s next? Sister site Inside Facebook feels that the news feed may be the next aspect of Facebook to receive a major upgrade.

Facebook Co-Founder and CEO Mark Zuckerberg and Instagram Co-Founder Kevin Systrom were among those who took home hardware at TechCrunch’s Sixth Annual Crunchies Awards Wednesday night in San Francisco.

In the past few months, Facebook has been using the status update box to ask about users’ favorite Halloween candy and to inquire about their holiday plans. Now it’s taking that process to the next step, as TechCrunch reports that Facebook is testing emoticons within the status update prompt. Now when users say that they’re feeling happy or chowing down on pasta, they can have smiley faces or forks accompanying their posts, and detail more specifically what they’re doing.