As you probably already heard, Facebook launched a new campaign management hierarchy called ad sets. The feature, released earlier this month, is intended to help advertisers keep organized and drive results using their campaign objectives. With ad sets, advertisers can now set budgets and schedules for each of their ad sets and organize them by target audience.
Facebook rolled out an update to its flagship application for iOS, version 8.0, and the one major change is the ability to select specific friends to share photos with, in addition to the already existing options of all friends and smart friend lists.
Facebook is preparing a new product that will give enterprises and agencies a single interface to manage multiple ad campaigns and pages, the social network confirmed to TechCrunch, saying that Business Manager is in what it is calling “focus release” with a select group of clients, and adjustments will be made before it is rolled out globally. A release date was not specified.
WhatsApp, the cross-platform mobile messaging company acquired by Facebook in a $19 billion deal last month, attempted to quell fears over a security loophole in its Android application discovered by tech consultant Bas Bosschert, but Bosschert claimed that the loophole still exists despite the update to the Android app released earlier this week.
Vivek Wadhwa, a research professor at Stanford University, published a diatribe on LinkedIn a few months ago titled, “Facebook Is Doomed.” Contributing to the debate on the medium- and long-term sustainability of one of the biggest social networks is undoubtedly a healthy endeavor. However, this excessive public statement distinguishes itself with rather frivolous arguments on Wadhwa’s part.
No, Facebook drones will not be swooping down from the sky to deliver up-close-and-personal pokes, but according to a report by TechCrunch, the social network is in talks to acquire near-orbital, solar-powered drone manufacturer Titan Aerospace for $60 million, with the aim of using the drones to help bring Internet access to parts of the world currently lacking, starting with Africa, as part of its Internet.org initiative.
Some Facebook iOS users who installed the social network’s most recent update, version 7.0, received access to a new feature, Highlights, under a new tab, People.
Facebook’s Messenger application will finally make its Windows Phone debut, Microsoft Corporate Vice President and Manager for Windows Phone Program Management Joe Belfiore said this past weekend, prior to the 2014 GSMA Mobile World Congress in Barcelona, Spain.
Facebook Co-Founder and CEO Mark Zuckerberg defended his company’s $19 billion acquisition of cross-platform mobile messaging company WhatsApp during his keynote at the 2014 GSMA Mobile World Congress in Barcelona, Spain, Monday, and he also pretty much ruled out another run by Facebook at photo-messaging service Snapchat.
Sheryl Sandberg, David Ebersman: No Ads In Facebook Paper In Near Future, No Large Increase In Mobile News Feed Ads
Facebook Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman used the Goldman Sachs Technology and Internet Conference in San Francisco Tuesday night as an opportunity to quell users’ fears about oversaturation of advertising on the social network, saying that Facebook’s recently introduced Paper iOS application will not feature any ads in the near future, and that there will not be a large increase in ads on the mobile News Feed in 2014.