TechLightenment

Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!

First Third-Party Facebook Ad Manager Launches Using Facebook Ads API

Alchemy Logo

-Alchemy Icon-Back in July we first wrote about the impending launch of the Facebook Ads API and today marks the launch of the first ad manager built on top of the Facebook Ads API. Alchemy, which has received just under $500,000 worth of initial funding from the TechLightnment team, is a proprietary tool for planning and buying social advertising. The initial campaigns have seen anywhere from 500 to 1,000 percent increases in click-through-rates according to the company.
Read more